- Kirkpatrick made remarks about California’s wildfire risks and State Farm’s planned rate hikes. The video, released by O’Keefe Media Group, also reveals his discussion with an undercover journalist.
- The company is seeking a rate increase for homeowners impacted by wildfires, citing a $5 billion surplus decline over the past decade.
- A consumer watchdog group has called for an investigation into Kirkpatrick’s comments, arguing they contradict State Farm’s public assurances about remaining an insurer in California.
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State Farm Vice President Haden Kirkpatrick, who is no longer employed by the insurance company, made controversial remarks in an undercover video released by O’Keefe Media Group. The footage shows Kirkpatrick discussing rate hikes and the Los Angeles wildfires from January 2025, revealing his thoughts about California and the company’s future.
Hidden camera reveals State Farm’s price hike strategy
A hidden camera captured Kirkpatrick, a top executive in innovation and venture capital at State Farm, discussing the company’s decision to raise rates for California residents. He described the rate hike as “kind of orchestrated,” acknowledging State Farm was facing a financial shortfall.
“Our people look at this and say, ‘s–t, we’ve got maybe $5 billion that we’re short if something happens,’” Kirkpatrick said in the video.
He explained State Farm takes this shortfall to California’s Department of Insurance, informing them that the company is at risk of “exposure,” the possibility of having to pay out claims to insured homeowners. Kirkpatrick further stated State Farm would negotiate with the California Insurance Commissioner to raise their rating. If the company’s request is denied, he said, State Farm would cancel policies.
State Farm requests rate hike after wildfires
In response to the California wildfires, State Farm General requested an emergency 22% rate increase for homeowners. The company claims the higher rates are necessary due to the higher risk in California, citing a $5 billion decline in surplus over the last decade.
As of March 11, State Farm reported over 12,000 fire and auto claims related to the January 2025 wildfires, with payouts exceeding $2 billion to affected customers.
Kirkpatrick talks about future workforce of State Farm
Kirkpatrick also discussed his idea of State Farm’s future workforce. In the video he said, “the demographic profile of America in 2040 more Hispanic and Latinos.”
He also claimed he told his HR team to stay away from his kind when looking for applicants to hire.
State Farm responds to video
State Farm distanced itself from Kirkpatrick’s comments, releasing a statement confirming he is no longer with the company. The statement also described his remarks as “inaccurate” and stated they do not reflect the company’s stance on the wildfire victims, its commitments to California, or its hiring practices.
According to The Los Angeles Times, Kirkpatrick has since called the video a “setup,” claiming it was recorded during what he thought was a private date.
Consumer watchdog group wants investigation
In response to the video, a Los Angeles-based consumer watchdog group sent a letter to the California Department of Insurance, urging them to investigate Kirkpatrick’s remarks before approving State Farm’s rate increase. The letter argued that Kirkpatrick’s comments contradict State Farm’s previous assurances that the company would continue to operate as an insurer in California.