Roy Rogers, a restaurant famous for its burgers, fried chicken and roast beef sandwiches, is making a comeback with a new location in Cherry Hill, New Jersey. The chain hopes its appeal to Western nostalgia will attract more customers drawn to the ongoing popularity of the Western drama series “Yellowstone.”
Roy Rogers Expands in the Northeast
Roy Rogers was founded in 1968 and has long been known for its Wild West-inspired decor. The chain has become a staple in the Mid-Atlantic and Northeastern United States, but it’s been trying to modernize.
With “Yellowstone” drawing massive attention to Western culture, the company hopes to capitalize on the resurgence of cowboy imagery.
Co-President Jim Plamondon shared the news with NJ Advance Media. He said the brand received a “tremendous number of requests” for a new location in the Cherry Hill area.
‘Yellowstone’ Drives Western Resurgence
The hit series “Yellowstone” has played a significant role in revitalizing interest in Western culture. The show doesn’t directly mention Roy Rogers by name. Still, the co-president of Roy Rogers sees it as an opportunity to ride the wave of Western pop culture.
“Cowboys are cool,” Plamondon told NJ Advance Media.
“Yellowstone” has sparked a renewed interest in cowboy life, and Roy Rogers is ready to embrace the buzz. Just as movies and TV shows have historically influenced consumer behavior, the brand hopes to see the same effect with its new stores.
Cultural Influence on Consumer Habits
Shows and movies often influence consumer habits. In 2017, a managing editor at Yahoo Finance reported that sales of Eggo waffles spiked 14%. The spike came after the popular Netflix series “Stranger Things” featured the breakfast food.
More recently, the Apple TV+ show “Ted Lasso” helped popularize biscuits after a scene where the main character tries to win over a soccer team owner with his famous biscuit recipe.
A 2023 report from BENlabs found that 63% of consumers felt positive emotions when they saw brands featured on TV shows. Roy Rogers hopes to tap into this same trend by riding the cultural wave created by “Yellowstone.”
While the show doesn’t specifically mention Roy Rogers, the show’s success is proof that Western culture is still of interest to modern audiences.