It’s been less than six months since Elon Musk closed on Twitter for $44 billion after backing out and facing litigation over the matter. There’s still a question as to whether it’s better or worse under the world’s second wealthiest person’s leadership. But, it’s certainly different. Here are the ways he’s changed the platform in this week’s Five For Friday.
#5: Twitter Blue
Before Musk, Twitter’s verified check signified an elite group of users. Just ask anyone with a legacy verified account, and they’ll tell you how important the checks are. But Twitter Blue made it so anyone willing to pay $8 on the web could procure the highly coveted check mark. It’s $11 if you sign up from an iOS or Android device so the company can make up the respective app store fees of 30%. Twitter Blue subscribers can edit tweets, get early access to new features and eventually see fewer ads. Musk said the platform will start taking away the old guard’s checks in April. Full disclosure: At the time of writing, Simone Del Rosario has a legacy verified account, although it provides the caveat that she “may or may not be notable.”
#4: Verified ‘For You’
It seems the idea of verified accounts is important to the Twitter ecosystem. Musk announced this week that only verified accounts will show up in the platform’s ‘For You’ section, which uses its algorithm to recommend content from people you don’t follow. He claims it’s the only way to combat bots taking over the platform, something he was concerned about amid negotiations to buy the company. Users will also need a blue check to take part in Twitter polls too, a feature Musk himself has used quite a bit since taking over.
#3: Account reinstatement
Over the years, Twitter has banned a whole host of controversial figures including Alex Jones, Tila Tequila and ‘Pharma Bro’ Martin Shkreli. When Musk took over, he wanted a fresh start and reinstated folks like kickboxer Andrew Tate, who apparently has a massive following for being a misogynist. He was later roasted by climate activist Greta Thunberg before being arrested in Romania on sex trafficking charges. Former President Donald Trump was also reinstated after being banned following the events of Jan. 6, 2021. But he never returned, opting to stick to his own platform Truth Social. Ye, the rapper formerly known as Kanye West, also made a brief return before getting banned again. Jones, Tequila, and Shkreli have yet to get a Twitter reprieve.
#2: No more Trust and Safety
Shortly after taking over, Musk disbanded the platform’s Trust and Safety Council. It was a group of 100 independent advisors created in 2016 to address hate speech, child exploitation and self-harm, among other issues on Twitter. Prior to doing away with the council, studies showed hate speech had already spiked on the platform since Musk’s takeover. But for his part, Musk claims he defeated the hate bots. Independent analyses say otherwise.
#1: Twitter Files
Musk’s Twitter, or Twitter 2.0, has been more transparent than previous leadership. He tapped independent journalists like Matt Taibbi and Bari Weiss to report on the Twitter Files, a series of select internal documents from the company. The Twitter Files have covered issues like the platform’s moderation of the Hunter Biden laptop story from the New York Post, Jan. 6, COVID-19 and Twitter’s dealings with the U.S. government, just to name a few. He also said he will make Twitter’s recommendation algorithm open source as of March 31. Parts of Twitter’s source code have apparently already been leaked, according to court filings.