- Google said it will begin testing a machine learning-powered age estimation model to help determine if a user is under the age of 18. The automation feature will be used across Google products, including YouTube.
- The tech giant’s move using artificial intelligence to determine age comes as lawmakers pressure online platforms to create better safety features for children.
- Google plans to roll out the AI-based age estimates feature later this year.
Full Story
Google plans to start testing artificial intelligence to determine whether users are the appropriate age to use its products. The company announced the new AI system in a blog post focused on “new digital protections for kids, teens and parents,” saying it will provide “more age-appropriate experiences” for young users.
The automation feature will be used across Google products, including YouTube.
Many online age verification services only have users input their birth date in order to see content that is restricted to those 18 years old and older, which has proven to be ineffective in preventing minors from accessing content that’s not for them.
How will it work?
CNET reported the estimation model will use machine learning to make sense of various data points already associated with the user’s account, such as what they’re searching for, the categories of videos they’ve watched, and how long they’ve had an account.
If the model incorrectly flags an account for being under the age of 18, the user can provide age verification by showing a government-issued ID.
What’s happening with the push to make online platforms safer?
Google’s move using AI to determine age comes as lawmakers pressure online platforms to create better safety features for children.
Meta rolled out a similar feature that uses AI to determine that someone may be lying about their age in September.
Google said it will roll out the AI-based age estimates feature later this year and to more countries over time.