Ruben Navarrette Columnist, host & author
Share
Opinion

Why Harris lost so many Latino voters

Ruben Navarrette Columnist, host & author
Share

With Latinos making up 15% of eligible U.S. voters, both Vice President Kamala Harris and former President Donald Trump are intensely focused on securing their support. Long-term trends suggest that Latino men may be shifting toward the Right, while Latina women remain more strongly aligned with the Democratic camp. Despite Harris holding a majority of Latino support, her lead is the smallest it has been for any Democratic presidential nominee in the last four election cycles.

Watch the video above as Straight Arrow News contributor Ruben Navarrette examines several ways Harris fell short in her outreach to Latino voters.


Be the first to know when Ruben Navarrette publishes a new opinion! Download the Straight Arrow News app and enable push notifications today!


The following is an excerpt from the above video

Attention Kamala Harris, madam vice president. In the spirit of the old UPS commercial, you need to ask, “What can Brown do for you, girl?

Given that this presidential election is essentially tied and every vote counts, a strong showing with Latinos could put Harris in the White House. The ball game will come down to seven crucial battleground states: Michigan, 5.6% Latino; Wisconsin, 7.6% Latino; Pennsylvania, 8.1% Latino; Georgia, 10.5% Latino; North Carolina, 10.7% Latino; Nevada, 28.7% Latino; and Arizona, 30.7% Latino. It’s no wonder that Harris has, in the final month of the campaign, finally discovered Latinos like some Spanish conquistador in the 16th century and tried to scare up some votes for herself and, more precisely, against her opponent, Donald Trump.

But she’s got at least three things working against her. One, the hour is late. She waited too long. Two, the record is thin. She has no history with Latinos to build on. And three, the appeal is limited. She’s so focused on what’s wrong with Trump that she never gets around to tell us what’s right with her.

Attention Kamala Harris, Madam Vice President. In the spirit of the old UPS commercial, you need to ask, What can brown do for you? Girl? Given that this presidential election is essentially tied and every vote counts, a strong showing with Latinos could put Harris in the White House. The ball game will come down to seven crucial battleground states, Michigan, 5.6% Latino. Wisconsin, 7.6% Latino. Pennsylvania, 8.1% Latino. Georgia, 10.5% Latino. North Carolina, 10.7% Latino. Nevada, 28.7% Latino. And Arizona, 30.7% Latino. It’s no wonder that Harris has, in the final month of the campaign, finally discovered Latinos like some Spanish conquistador in the 16th century and tried to scare up some votes for herself and, more precisely, against her opponent, Donald Trump. But she’s got at least three things working against her. One, The hour is late. She waited too long. Two, the record is thin. She has no history with Latinos to build on. And three, the appeal is limited. She’s so focused on what’s wrong with Trump that she never gets around to tell us what’s right with her. That’s not good enough, even when you’re talking about a constituency that should be in your back pocket and that you assumed would be, Trump doesn’t need to get 51% of the Latino vote. He just needs to get above 35% to make sure Democrats have a really bad night on november 5, a recent New York Times Siena College poll found that 56% of Latinos are voting for Harris, while 37% prefer Trump. An NBC News poll found Harris getting 54% of Latino vote and Trump getting 40% if you break down those numbers, you’ll see a gender gap that’s as wide as the Grand Canyon. Polls show Trump leading Harris with men overall and leading by an even wider margin with Latino men. Spare me the simplistic and condescending explanation to Harris’s troubles with Latino men. Well, it’s all about machismo. If that’s your takeaway, you might as well dump all Latino men into a quote basket of deplorables. Here’s a radical idea really far out there. Maybe it’s not Latino men who are at fault here. Maybe Harris is just a lousy candidate, unfocused, unlikable and unable to communicate. And maybe what we should be asking is not why Trump is doing so well with Latinos, but why is Harris doing so poorly? Here are five things that Harris did wrong with Latinos Or put differently, five areas where Harris failed to do right by Latinos. One, she has a spotty history with us. She made her bones as a prosecutor in California, locking up young Latino men in an effort to win the support of white folks who see that population as menacing and on the margins. Two, she ignored us. She’s from California, for crying out loud, as state attorney general and US senator, she represented a state that was at the time more than 30% Latino, and which is now 40% Latino. Yet her supporters can’t cite three things that s he has done for that group. Three, she disrespected us. We don’t like it when politicians jerk us around, promising a kinder and gentler approach one minute and dropping the hammer the necks. That’s how Harris rolls on most issues. Four, she didn’t ask for our votes. She broke former House Speaker Tip O’Neill’s number one rule about asking for every vote, she took for granted that we would support her, because we always vote for the Democrat and because Trump insults Latinos. And finally, even as the daughter of immigrants. She has taken a hard line on immigration. This includes cracking down on asylum claims and supporting legislation that would authorize the building of a Trump like wall on the US Mexico border. As a Democrat, Harris started this race for the Latino vote with a big head start. The Latino vote was hers to lose, and largely because of her weak support among Latino men, she has already lost too much of it. 

More from Ruben Navarrette