YouTube TV monthly cost to increase by 14% at start of new year

Dec 13

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Craig Nigrelli Anchor/Reporter

By Craig Nigrelli (Anchor/Reporter ), Kaleb Gillespie (Video Editor )

The new year will bring new price hikes for YouTube TV customers. Starting on Jan. 13, the video platform will increase the monthly subscription cost by 14%, from $72.99 to $82.99 per month.

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The company attributed the price hike to the rising cost of content. It sent an e-mail to subscribers saying it does not make these decisions lightly and realizes it will impact viewers. The latest service price increase was in March 2023.

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In 2017, YouTube TV cost just $35 per month at its debut. It offered local TV live-streaming and popular networks like ESPN and TNT.

The Alphabet-owned platform scored a big victory in the sports world by acquiring the rights to the NFL’s Sunday Ticket in 2023. The company pays $2 billion annually for those rights. DirecTV previously owned those rights.

Over the past decade, viewers turned to streaming services like YouTube TV and moved away from traditional cable and satellite TV plans. The movement is known as cord-cutting. Several Americans have done so due to better prices and greater channel selection.

Apple TV, Disney+ and Paramount+ also raised their rates recently and offered new service tiers.

Tags: DirecTV, Entertainment, Inflation, Subscriptions, YouTube

[CRAIG NIGRELLI]

THE NEW YEAR WILL BRING NEW PRICES FOR CUSTOMERS OF YouTube TV.
STARTING JANUARY 13TH, THE VIDEO PLATFORM WILL HIKE THE MONTHLY PRICE 14 PERCENT, FROM $72.99 TO $82.99 PER MONTH
AN E-MAIL TO SUBSCRIBERS SAYS “ WE DON’T MAKE THESE DECISIONS LIGHTLY AND WE REALIZE THIS HAS AN IMPACT ON OUR MEMBERS. “ THE COMPANY CITED A RISING COST IN CONTENT FOR THE PRICE HIKE. THE ALPHABET-OWNED VIDEO PLATFORM’S LAST PRICE INCREASE WAS in MARCH OF 2023.
BACK IN 2017, WHEN YouTube TV MADE ITS DEBUT, THE COST WAS $35 A MONTH.
IT OFFERED NOT ONLY LOCAL TV LIVESTREAMING BUT POPULAR NETWORKS SUCH AS ESPN AND TNT. IT SCORED A BIG VICTORY IN THE SPORTS WORLD BY ACQUIRING THE RIGHTS TO THE NFL’S EXTREMELY POPULAR “ SUNDAY TICKET” FOR A WHOPPING $2 BILLION A YEAR, STARTING IN THE 2023 NFL SEASON.
UP UNTIL THEN, DIRECTV WAS THE HOME FOR THE NFL SUNDAY TICKET.
OVER THE PAST DECADE, VIEWERS HAVE TURNED TO STREAMING ON SMART TV’S,
AND OPTIONS SUCH AS YouTube TV, WHILE MOVING AWAY FROM TRADITIONAL CABLE AND SATELLITE TV PLANS IN WHAT IS KNOWN AS CORD-CUTTING. MANY HAVE DONE SO BECAUSE OF A BETTER PRICE AND BECAUSE CABLE PACKAGES INCLUDE MANY CHANNELS THE VIEWER IS NOT INTERESTED IN.
APPLE TV, DISNEY+ AND PARAMOUNT+ HAVE ALSO RAISED THEIR RATES, RECENTLY AS WELL AS OFFERED NEW SERVICE TIERS AND CRACKED DOWN PASSWORD SHARING.
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