YouTube to allow removal requests for AI-generated music mimicking artists

Nov 14, 2023

Shannon Longworth Reporter

By Shannon Longworth (Reporter), Ian Kennedy (Editor), Zachary Hill (Editor)

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YouTube has revealed new plans to manage the risks that come with AI-generated content. As part of YouTube’s “approach to responsible AI innovation,” the platform will give music labels and distributors the ability to request the removal of synthetic content that mimics an artist’s unique singing or rapping voice.

A key criterion for evaluating removal requests will be the content’s purpose, with a focus on whether it contributes to news reporting, analysis, or critique.

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In the coming months, YouTube will implement several changes. Content creators will be obligated to disclose when they are uploading synthetic or altered content that closely resembles reality. This disclosure aims to provide transparency to users about the nature of the content they are consuming. YouTube will introduce labeling for AI-generated content to varying extents. Synthetic content that breaches the platform’s Community Guidelines will be subject to removal.

YouTube’s initiative aligns with a broader trend among major tech companies addressing concerns surrounding AI-generated content. Meta recently announced guidelines prohibiting advertisers from utilizing its AI product for creating advertisements related to politics, social issues, and more. Meta is also mandating disclosure for ads generated using third-party AI tools.

Tags: Artificial Intelligence, music rights, YouTube

LONGWORTH: YOU’VE PROBABLY HEARD ONE OF THESE…

SONGS THAT SOUND LIKE A POPULAR ARTIST, BUT THEY’RE ACTUALLY AI-GENERATED.

WELL, NOW YOUTUBE IS CRACKING DOWN ON THEM…ANNOUNCING IT’LL GIVE MUSIC LABELS AND DISTRIBUTORS THE ABILITY TO REQUEST THAT SYNTHETIC CONTENT MIMICKING AN ARTIST’S UNIQUE SINGING OR RAPPING VOICE BE REMOVED. THE PLATFORM WILL CONSIDER THE CONTENT’S PURPOSE–WHETHER IT’S PART OF NEWS REPORTING, ANALYSIS OR CRITIQUE.

THIS MOVE IS PART OF WHAT YOUTUBE’S CALLING ITS “APPROACH TO RESPONSIBLE AI INNOVATION.”

IN THE COMING MONTHS, THERE’LL BE SEVERAL CHANGES.

THE PLATFORM WILL:

REQUIRE CREATORS TO DISCLOSE AI-GENERATED CONTENT

REQUIRE CREATORS TO DISCLOSE WHEN THEY’RE UPLOADING SYNTHETIC OR ALTERED CONTENT THAT LOOKS REALISTIC.

LABEL AI-GENERATED CONTENT

YOUTUBE WILL LABEL THAT CONTENT TO VARIOUS EXTENTS.

REMOVE SYNTHETIC CONTENT VIOLATING COMMUNITY GUIDELINES

AND IF SYNTHETIC CONTENT VIOLATES COMMUNITY GUIDELINES–LET’S SAY IT SHOWS REALISTIC VIOLENCE–IT’LL BE REMOVED

WE ARE SEEING OTHER POLICIES FROM BIG TECH COMPANIES, ADDRESSING CONCERNS ABOUT AI-GENERATED CONTENT MISLEADING USERS.

JUST LAST WEEK, META ANNOUNCED IT’S BANNING ADVERTISERS FROM USING ITS OWN AI PRODUCT TO CREATE ADS ABOUT POLITICS, SOCIAL ISSUES, AND MORE. THE COMPANY IS REQUIRING DISCLOSURE FOR SUCH ADS GENERATED WITH THIRD-PARTY AI TOOLS.