YouTube has revealed new plans to manage the risks that come with AI-generated content. As part of YouTube’s “approach to responsible AI innovation,” the platform will give music labels and distributors the ability to request the removal of synthetic content that mimics an artist’s unique singing or rapping voice.
A key criterion for evaluating removal requests will be the content’s purpose, with a focus on whether it contributes to news reporting, analysis, or critique.
In the coming months, YouTube will implement several changes. Content creators will be obligated to disclose when they are uploading synthetic or altered content that closely resembles reality. This disclosure aims to provide transparency to users about the nature of the content they are consuming. YouTube will introduce labeling for AI-generated content to varying extents. Synthetic content that breaches the platform’s Community Guidelines will be subject to removal.
YouTube’s initiative aligns with a broader trend among major tech companies addressing concerns surrounding AI-generated content. Meta recently announced guidelines prohibiting advertisers from utilizing its AI product for creating advertisements related to politics, social issues, and more. Meta is also mandating disclosure for ads generated using third-party AI tools.
