[KENNEDY FELTON]

IT’S THAT TIME OF YEAR! 

SPOTIFY WRAPPED AND THE APPLE MUSIC REPLAY ARE FINALLY HERE.

THESE YEAR-END FEATURES GIVE USERS A PERSONALIZED REEL OF THE SONGS, ARTISTS, AND PODCASTS THAT DEFINED THEIR 20-24. 

SO WHO’S TOPPING THE CHARTS… AND WHAT NEW FEATURES ARE SHAKING THINGS UP?

[SNIPPET OF SABRINA CARPENTER’S “ESPRESSO”]

“SAY YOU CAN’T SLEEP, BABY I KNOW. THAT’S THAT ME ESPRESSO.”

FROM SABRINA CARPENTER’S HIT SONG “ESPRESSO” WHICH TOPPED SPOTIFY’S U-S SONGS LIST…

TO THE JOE ROGAN EXPERIENCE –  CLAIMING THE NUMBER ONE SPOT ON SPOTIFY’S TOP PODCASTS GLOBALLY AND IN THE U-S.

SPOTIFY WRAPPED IS HIGHLIGHTING A RECORD BREAKING YEAR FOR CREATORS AND ARTISTS.

[SNIPPET FROM “THE JOE ROGAN EXPERIENCE”]

TRUMP: I THINK SO.

ROGAN: HERE WE GO. *LAUGHS

IF YOU’VE BEEN ON SOCIAL MEDIA, YOU MAY HAVE ALREADY SEEN PEOPLE SHARING THEIR PERSONALIZED WRAPPED OR REPLAY STATS.

BUT BEYOND THE POSTS… BOTH STREAMING PLATFORMS HAVE RELEASED OVERALL TRENDS OF THE YEAR.

GENRES LIKE COUNTRY SAW MAJOR CROSSOVERS WITH ARTISTS LIKE POST MALONE… LANA DEL REY… AND BEYONCE DOMINATING NEW SPACES.

[SNIPPET OF Beyoncé and Post Malone’s “LEVII’S JEANS”]

“CALL ME PRETTY LITTLE THING…”

FEMALE ARTISTS ALSO HAD A STANDOUT YEAR… CLAIMING EIGHT OF THE TEN SPOTS ON SPOTIFY’S MOST STREAMED ALBUMS GLOBALLY.

FOR THE SECOND YEAR IN A ROW… TAYLOR SWIFT IS SPOTIFY’S TOP GLOBAL ARTIST – WITH OVER 26 BILLION STREAMS WORLDWIDE.

HER LATEST ALBUM – THE TORTURED POETS DEPARTMENT – HELPED PROPEL HER TO THE TOP OF THE CHARTS.

[SNIPPET OF TAYLOR SWIFT’S “FORTNIGHT”]

“AND FOR A FORTNIGHT THERE WE WERE FOREVER. RUN INTO YOU…”

THE STREAMING PLATFORM IS THANKING SWIFTIES WHO HELPED TAYLOR ACHIEVE THE HONOR WITH CUSTOMIZED EXPERIENCES.

ONE INCLUDES A CUSTOM ANIMATION TAILORED TO THE SINGER’S ERAS PROVIDING FANS WITH AN EASTER EGG EXPERIENCE.

BUT IT’S NOT JUST SPOTIFY WHERE THE SINGER IS REIGNING SUPREME.

TAYLOR SWIFT IS APPLE MUSIC REPLAY’S TOP ARTIST OF THE YEAR… AND “THE TORTURED POETS DEPARTMENT” IS THE TOP ALBUM OF THE YEAR.

THE SINGER THANKED HER FANS ON TUESDAY IN A SOCIAL MEDIA POST FOR HELPING HER LAND THE TOP SPOTS.

TAYLOR ISN’T THE ONLY ARTIST MAKING WAVES.

OVER ON APPLE MUSIC… ANOTHER ARTIST IS PROVING HE’S “NOT LIKE THEM” WITH THE APP’S MOST PLAYED SONG OF THE YEAR.

[SNIPPET OF KENDRICK LAMAR “NOT LIKE US”]

“THEY NOT LIKE US” x3

KENDRICK LAMAR’S DISS TRACK “NOT LIKE US” BECAME THE MOST PLAYED SONG OF 20-24 ON THE PLATFORM.

THE TRACK – AIMED AT RAPPER DRAKE – TURNED INTO A SURPRISING CULTURAL MOMENT.

WITH ARTIFICIAL INTELLIGENCE HAVING A YEAR OF ITS OWN… SPOTIFY HAS UPPED ITS GAME WITH NEW A-I POWERED FEATURE FOR “WRAPPED.”

ONE OF THESE FEATURES IS AN A-I POWERED PODCAST CREATED USING GOOGLE’S NOTEBOOK L-M.

IT PERSONALIZES YOUR “WRAPPED” EXPERIENCE – DIVING INTO YOUR TOP SONGS… ARTISTS.. AND PODCASTS.

THIS FEATURE IS ONLY AVAILABLE FOR PREMIUM USERS FOR A LIMITED TIME.

SPOTIFY ALSO ROLLING OUT WHAT IT CALLS A FAN FAVORITE… THE A-I D-J.

[SPOTIFY AI-DJ EXAMPLE]

“I’M X AND FROM THIS MOMENT ON, I’M GOING TO BE YOUR OWN PERSONALIZED DJ ON SPOTIFY. LET’S GO!”

THIS FEATURE OFFERS EXPERT COMMENTARY ON YOUR YEAR IN MUSIC AND THIS YEAR – IT’S AVAILABLE IN SPANISH.

AND FINALLY – THE A-I PLAYLIST. 

PREMIUM SPOTIFY USERS IN AVAILABLE MARKETS CAN ENTER A PROMPT LIKE “MY TOP FIVE GENRES”… AND A PERSONALIZED PLAYLIST WILL BE CREATED FOR YOU. 

SPOTIFY ALSO REVEALED ITS FIRST TOP GLOBAL AUDIOBOOKS LIST.

THIS – AFTER IT INTRODUCED FIFTEEN FREE HOURS OF AUDIOBOOK LISTENING TO PREMIUM SUBSCRIBERS IN 20-23.

“ROMANTASY” AUTHOR SARAH J MAAS MADE POPULAR ON TIK-TOK SNAGGED THREE SPOTS ON THE TOP TEN.