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Universal, TikTok strike new deal to end feud that kept Taylor Swift off the platform
By Lauren Taylor (Anchor), William Jackson (Producer), Jake Maslo (Video Editor)
Media Landscape
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Left 23%
Center 69%
Right 8%
Bias Summary
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98 other sources covering this story
Total News Sources
98
Leaning Left
18
Center
53
Leaning Right
6
Last Updated
11 months ago
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Artists from Universal Music Group (UMG), including Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, are set to return to TikTok following a new licensing agreement that resolves a three-month dispute. Announced Wednesday, May 1, the deal addresses past concerns over artist compensation, the use of AI and user safety on TikTok.
Universal Music Group and TikTok have reached a new licensing agreement, ending their months-long dispute and bringing the label’s catalog back to the short-form video platform.
— Rolling Stone (@RollingStone) May 2, 2024
More: https://t.co/tCzP2O4xrH pic.twitter.com/FDEhGMC7BY
This agreement specifically tackles issues with generative AI by ensuring future AI developments within the music industry will protect artists’ and songwriters’ creative rights and financial earnings.
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TikTok CEO Shou Chew emphasized the platform’s commitment to drive value and promote UMG’s talent, including removing unauthorized AI-generated content and enhancing attribution for artists and songwriters. The deal also aims to create a safer online community by preventing fake merchandise and ticket sales scams.
Additionally, the agreement introduces new monetization avenues and global promotional campaigns for UMG artists, aiming to leverage TikTok’s vast user base for greater artist visibility and engagement.
Our core mission is simple: to help our artists & songwriters attain their greatest creative and commercial potential, which is why we must call time out on TikTok.
— Universal Music Group (@UMG) January 31, 2024
Learn More: https://t.co/yJDQ7FdgNc pic.twitter.com/Lhluz1ez5H
TikTok currently outpaces YouTube as the most common music discovery source for teens in the U.S.
However, the future of TikTok in the U.S. remains uncertain. Recent legislation requires TikTok’s parent company, ByteDance, to sell to a U.S. owner within a year or shut down, posing potential challenges to such agreements.
TikTok maintains it has not and will never share U.S. user data with the Chinese government.
Tags: Artificial Intelligence, ByteDance, China, Generative AI, Music, music rights, Shou Zi Chew, Taylor Swift, TikTok, YouTube
[KARAH RUCKER]
ARTISTS FROM UNIVERSAL MUSIC GROUP — INCLUDING TAYLOR SWIFT, DRAKE, ADELE, BAD BUNNY AND BILLIE EILISH ARE SET TO RETURN TO TIKTOK FOLLOWING A NEW LICENSING AGREEMENT THAT RESOLVES A THREE-MONTH DISPUTE.
ANNOUNCED WEDNESDAY — THE DEAL ADDRESSES PAST CONCERNS OVER COMPENSATION, THE USE OF AI, AND USER SAFETY ON TIKTOK.
THIS AGREEMENT SPECIFICALLY TACKLES ISSUES WITH GENERATIVE AI BY ENSURING FUTURE AI DEVELOPMENTS WITHIN THE MUSIC INDUSTRY WILL PROTECT ARTISTS’ AND SONGWRITERS’ CREATIVE RIGHTS AND FINANCIAL EARNINGS.
TIKTOK’S CEO EMPHASIZED THE PLATFORM’S COMMITMENT TO DRIVE VALUE AND PROMOTE UMG’S TALENT —
INCLUDING REMOVING UNAUTHORIZED AI-GENERATED CONTENT AND ENHANCING ATTRIBUTION FOR ARTISTS AND SONGWRITERS.
IT ALSO AIMS TO CREATE A SAFER ONLINE COMMUNITY BY PREVENTING FAKE MERCHANDISE AND TICKET SALES SCAMS.
ADDITIONALLY, THE DEAL INTRODUCES NEW MONETIZATION AVENUES AND GLOBAL PROMOTIONAL CAMPAIGNS FOR UMG ARTISTS —
AIMING TO LEVERAGE TIKTOK’S VAST USER BASE FOR GREATER ARTIST VISIBILITY AND ENGAGEMENT.
TIKTOK CURRENTLY OUTPACES YOUTUBE AS THE MOST COMMON MUSIC DISCOVERY SOURCE FOR TEENS IN THE U.S.
HOWEVER, THE FUTURE OF TIKTOK IN THE U.S. REMAINS UNCERTAIN.
RECENT LEGISLATION REQUIRES TIKTOK’S PARENT COMPANY, BYTEDANCE, TO SELL TO A U.S. OWNER WITHIN A YEAR OR SHUT DOWN, POSING POTENTIAL CHALLENGES TO SUCH AGREEMENTS.
TIKTOK MAINTAINS IT HAS NOT AND WILL NEVER SHARE U.S. USER DATA WITH THE CHINESE GOVERNMENT.
I’M LAUREN TAYLOR — FOR MORE STORIES LIKE THIS ONE — DOWNLOAD OUR STRAIGHT ARROW NEWS APP.
Media Landscape
See how news outlets across the political spectrum are covering this story. Learn more
Left 23%
Center 69%
Right 8%
Bias Summary
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Untracked Bias
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98 other sources covering this story
Total News Sources
98
Leaning Left
18
Center
53
Leaning Right
6
Last Updated
11 months ago
Bias Distribution Powered by Ground News™
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