President-elect Donald Trump made significant inroads with Latino and Black voters in the 2024 election, with increased support from minority communities playing a key role in his victory in crucial swing states. The margins, compared to 2020, were significant, with some of Trump’s gains being historic.
In Starr County, Texas, a border region with a 97% Hispanic population, Trump won with 57% of the vote, breaking a Democratic stronghold that had lasted for over a century. This marked the first time in 128 years that a Republican candidate carried the county.
Trump’s surge in Hispanic voter support continued nationwide. His backing among Latino voters rose 13 percentage points from 2020, reaching 45%, while Vice President Kamala Harris earned 53%.
The biggest shift came among Hispanic men, who supported Trump by a 54% to 44% margin. This represented a dramatic swing from 2020, when President Joe Biden won Latino men by 23 points, 59% to Trump’s 36%. Hispanic women also showed a decline in support for Harris, with 69% backing the Democrats in 2020 compared to 62% this year.
Trump also made notable gains with Black voters, particularly in swing states. In Wisconsin, his support more than doubled to 20%, compared to just 8% in 2020. In Georgia, Black male support for Trump rose to 25%, up from 13% four years ago. In Pennsylvania, Trump’s support among Black voters surged to 17%, compared to just 5% in 2020.
Nationwide, Trump won 13% of the Black vote, up from 8% in 2020.
These shifts in voter support highlight a significant realignment in American politics this election cycle, and underscores Trump’s broadening appeal beyond traditional Republican bases.