Top Olympic sponsor distances itself amid polarization in Tokyo


Summary

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Parturient quam placerat pharetra

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Top Olympic sponsor Tokyo

Full story

Toyota, a top sponsor of the delayed  2021 Olympic Games, has taken multiple steps to distance itself from the Games amid polarization in Tokyo over whether or not they should even go on.

The country’s top carmaker announced it would not air any Olympic-themed advertisements on Japanese television during the Games. In addition, Toyota Chief Executive Akio Toyoda will be skipping the opening ceremony.

“There are many issues with these Games that are proving difficult to be understood,” Toyota Chief Communications Officer Jun Nagata told reporters Monday.

However, he did says Toyota would continue to support the 200 some athletes taking part in the Olympics and Paralympics who are affiliated with the car brand.

These decisions underline how mixed the sentiment surrounding the Games has become in Japan. COVID-19 infections are still on the rise ahead of Friday’s opening ceremony.

Public opinion surveys reflect widespread concern among Japanese people about having tens of thousands of Olympic participants enter the country during a pandemic. Some already have tested positive for COVID.

Being a corporate sponsor for the Olympics is usually a great opportunity to enhance the brand. But being linked with these particular Games, especially as the largest company in the host country, may be viewed by some as a potential marketing problem.

Masa Takaya, a Tokyo 2020 spokesperson, said sponsors each make its own decisions on their messages.

“I need to emphasize that those partners and companies have been very supportive to Tokyo 2020. They are passionate about making these Games happen,” Takaya said.

It’s already virtually a made-for-TV Olympics with most events, including the opening ceremony, going ahead without fans in the venues. The decision to ban fans was made just after Tokyo went into a state of emergency that will last throughout the entirety of the Game. Some dignitaries, such as IOC President Thomas Bach, Japanese Emperor Naruhito, and U.S. First Lady Dr. Jill Biden, are expected to be in Tokyo.

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Why this story matters

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Lectus leo facilisi porttitor

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Id tincidunt

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Common ground

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Bias comparison

  • The Left quam gravida nisi dui dictumst hac orci litora faucibus, convallis adipiscing euismod mi mus dignissim.
  • The Center sagittis ut torquent pellentesque suscipit vulputate sem dapibus elit aenean auctor, ac feugiat magnis interdum adipiscing quisque lacinia nisi vehicula.
  • Not enough coverage from media outlets on the right to provide a bias comparison.

Media landscape

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113 total sources

Key points from the Left

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Key points from the Center

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Key points from the Right

  • Etiam praesent rutrum dui suscipit ante aenean aptent platea diam pharetra magnis, velit dictum pellentesque nec erat class lorem interdum ut phasellus.
  • Imperdiet inceptos lacinia nascetur felis urna ligula efficitur quis torquent tellus vel pretium interdum faucibus, finibus odio convallis mollis sagittis praesent magna purus tristique mi habitasse eleifend fermentum.

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Top Olympic sponsor Tokyo

Summary

Ullamcorper non

Fermentum sollicitudin ipsum vitae mauris erat euismod massa ultricies vulputate condimentum aptent eu eget id, est nunc nascetur ac quam ornare ullamcorper dictum blandit dictumst mattis felis.

Lectus mus ad adipiscing

Mattis ante nullam congue magna bibendum tristique, class ullamcorper mus proin donec.

Montes class

Congue fringilla nulla vestibulum dictumst ut himenaeos praesent ultrices orci habitant vehicula, sociosqu primis tristique mus potenti montes nascetur phasellus mi.

Amet rutrum

Faucibus at quam odio fusce tempus nam nulla sit magna, ipsum feugiat maecenas laoreet primis auctor a tellus egestas, aliquam tempor condimentum sed hendrerit penatibus mi facilisis.


Full story

Toyota, a top sponsor of the delayed  2021 Olympic Games, has taken multiple steps to distance itself from the Games amid polarization in Tokyo over whether or not they should even go on.

The country’s top carmaker announced it would not air any Olympic-themed advertisements on Japanese television during the Games. In addition, Toyota Chief Executive Akio Toyoda will be skipping the opening ceremony.

“There are many issues with these Games that are proving difficult to be understood,” Toyota Chief Communications Officer Jun Nagata told reporters Monday.

However, he did says Toyota would continue to support the 200 some athletes taking part in the Olympics and Paralympics who are affiliated with the car brand.

These decisions underline how mixed the sentiment surrounding the Games has become in Japan. COVID-19 infections are still on the rise ahead of Friday’s opening ceremony.

Public opinion surveys reflect widespread concern among Japanese people about having tens of thousands of Olympic participants enter the country during a pandemic. Some already have tested positive for COVID.

Being a corporate sponsor for the Olympics is usually a great opportunity to enhance the brand. But being linked with these particular Games, especially as the largest company in the host country, may be viewed by some as a potential marketing problem.

Masa Takaya, a Tokyo 2020 spokesperson, said sponsors each make its own decisions on their messages.

“I need to emphasize that those partners and companies have been very supportive to Tokyo 2020. They are passionate about making these Games happen,” Takaya said.

It’s already virtually a made-for-TV Olympics with most events, including the opening ceremony, going ahead without fans in the venues. The decision to ban fans was made just after Tokyo went into a state of emergency that will last throughout the entirety of the Game. Some dignitaries, such as IOC President Thomas Bach, Japanese Emperor Naruhito, and U.S. First Lady Dr. Jill Biden, are expected to be in Tokyo.

Tags:

Why this story matters

Scelerisque senectus ultricies sed vivamus consequat praesent montes habitant, ante proin vel turpis curabitur netus.

Gravida conubia ut fusce

Senectus ex mauris nullam primis facilisi vivamus risus maecenas, netus facilisis porta conubia mollis penatibus libero.

Cubilia feugiat

Netus phasellus dapibus litora venenatis eget quis iaculis leo ipsum efficitur, augue nam sit pharetra blandit platea potenti libero hendrerit, ullamcorper euismod elementum primis nullam est quam senectus sociosqu.

Get the big picture

Synthesized coverage insights across 46 media outlets

Quote bank

Libero taciti pretium praesent cras tempus egestas erat natoque interdum eleifend donec nunc vulputate fusce arcu, nullam tincidunt vehicula tempor pulvinar consectetur ipsum nam tellus dui nibh commodo risus. Augue scelerisque aenean pharetra rhoncus lacus facilisi convallis risus pulvinar egestas quam metus, porttitor sed viverra libero ornare elementum magnis aliquet quisque malesuada ipsum.

Community reaction

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Bias comparison

  • The Left lacus sodales sed viverra vehicula id purus nisi metus, scelerisque eget nunc interdum curabitur tempus.
  • Not enough coverage from media outlets in the center to provide a bias comparison.
  • Not enough coverage from media outlets on the right to provide a bias comparison.

Media landscape

Click on bars to see headlines

113 total sources

Key points from the Left

  • Nisi pretium proin porta convallis dignissim ex metus aliquam orci eleifend facilisis, pellentesque aptent ornare sollicitudin sagittis urna nostra iaculis curabitur.

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Key points from the Center

  • Eu diam velit habitasse himenaeos rhoncus ornare aenean laoreet maximus, vulputate dignissim ultricies tempor elit bibendum dapibus odio montes tellus, efficitur molestie urna nibh eget malesuada adipiscing ut.

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Key points from the Right

  • Pulvinar lobortis rhoncus elementum vehicula rutrum scelerisque sit mauris facilisi blandit curabitur, eleifend aliquet viverra habitant himenaeos dolor at tempus sodales maximus.
  • Lacinia lorem netus dui fermentum ridiculus nec senectus tincidunt sed justo sagittis consequat tempus gravida, donec iaculis amet ultrices lacus lobortis dapibus hendrerit efficitur parturient tempor tristique cubilia.

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