
The Guardian leaves X citing ‘conspiracies and racism’
By Karah Rucker (Anchor), Jodie Hawkins (Senior Video Producer), Ian Kennedy (Lead Video Editor)
Social media platform X is seeing record traffic since the election, but it’s also seeing some high-profile deactivations in a statement against the politics of owner Elon Musk. The Guardian, a left-leaning British newspaper, is no longer posting on X, saying the social media platform is “toxic” and home to “far-right conspiracies and racism.”
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Its X profile, with nearly 11 million followers, states the account “has been archived.”
In its announcement, The Guardian said, “We think that the benefits of being on x are now outweighed by the negatives and that resources could be better used promoting our journalism elsewhere.”

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Among other high-profile post-election exits, actress Jamie Lee Curtis posted to Instagram a screenshot of her X account being deactivated. She included the caption, “God, grant me the serenity to accept the things I cannot change. Courage to change the things I can. And the wisdom to know the difference.”
CNN host, Don Lemon made a departure announcement, as well.
“I once believed that it was a place for honest debate and discussion, transparency and free speech, but I now feel it does not serve that purpose,” Lemon said.
Here's why I'm leaving Twitter… pic.twitter.com/VIope68L2k
— Don Lemon (@donlemon) November 13, 2024
Jay Rosen, who’s a New York University professor, is also capturing attention over his departure from X.
In his sign-off from posting on the app, he told users to find him on Bluesky instead.
I will keep my X account open. It's a surprisingly good way to reach academics when I have a question. But I will not be participating in the discourse.
— Jay Rosen (@jayrosen_nyu) November 8, 2024
You can follow me at Bluesky: @jayrosen.bsky.social
Don't expect the press criticism I had been doing. I'm done with that. 2/
That’s a common theme from some of the X users leaving the app and migrating over to Bluesky.
According to digital marketing company Similarweb, 115,000 users deactivated their X accounts on the day after the election. That’s the largest single-day exit from the app since Musk took over X.
Meanwhile, Bluesky is gaining traction in a post election world, adding 1 million users since Election Day, according to the company.
That’s a significant bump given it has a total of 15 million users.
In September, Bluesky had 9 million users.
And as of Wednesday, Nov. 13, Bluesky is sitting at No. 1 in social networking apps in the App Store.
While it is seen as a competitor app to X, it still has a ways to go to catch up to X’s traction and base of 600 million monthly users.
Despite 100,000 accounts deactivating the day after the election, X had many successes coming off of the night too.
There were 42.3 million visits from within the U.S. and 46 million visits the day after – the most traffic the site has seen all year.
X also saw more posts on its site than ever before, posting a record-high usage with 942 million posts on the platform on Election Day.
[Karah]
SOCIAL MEDIA PLATFORM “X” HAS SEEN RECORD TRAFFIC SINCE THE ELECTION –
BUT ITS ALSO SEEING SOME HIGH-PROFILE DEACTIVATIONS IN A STATEMENT AGAINST THE POLITICS OF OWNER ELON MUSK.
THE GUARDIAN – A LEFT-LEANING BRITISH NEWSPAPER –
IS NO LONGER POSTING ON X –
SAYING THE SOCIAL MEDIA PLATFORM IS QUOTE “TOXIC” AND HOME TO “FAR-RIGHT CONSPIRACIES AND RACISM.”
ITS X PROFILE – WITH NEARLY 11 MILLION FOLLOWERS – STATES THE ACCOUNT “HAS BEEN ARCHIVED.”
IN ITS ANNOUNCEMENT – THE GUARDIAN SAYS –
“WE THINK THAT THE BENEFITS OF BEING ON X ARE NOW OUTWEIGHED BY THE NEGATIVES AND THAT RESOURCES COULD BE BETTER USED PROMOTING OUR JOURNALISM ELSEWHERE”.
AMONG OTHER HIGH-PROFILE “POST-ELECTION EXITS” –
ACTRESS JAMIE LEE CURTIS POSTED TO INSTAGRAM A SCREENSHOT OF HER X ACCOUNT BEING DEACTIVATED –
WITH THE CAPTION –
“GOD, GRANT ME THE SERENITY TO ACCEPT THE THINGS I CANNOT CHANGE. COURAGE TO CHANGE THE THINGS I CAN. AND THE WISDOM TO KNOW THE DIFFERENCE.
AND JAY ROSEN IS ALSO CAPTURING ATTENTION OVER HIS DEPARTURE – AN NYU PROFESSOR WITH MORE THAN 300 THOUSAND FOLLOWERS ON X.
IN HIS “SIGN OFF” FROM POSTING ON THE APP –
HE TOLD USERS TO FIND HIM ON “BLUE SKY” INSTEAD.
THAT’S A COMMON THEME FROM SOME OF THE X USERS LEAVING THE APP –
MIGRATING OVER TO “BLUE SKY.”
ACCORDING TO DIGITAL MARKETING COMPANY “SIMILAR WEB” –
115 THOUSAND USERS DEACTIVATED THEIR X ACCOUNTS ON THE DAY AFTER THE ELECTION –
THE LARGEST SINGLE-DAY EXIT FROM THE APP SINCE MUSK TOOK OVER X.
MEANWHILE “BLUE SKY” IS GAINING TRACTION IN A POST ELECTION WORLD –
ADDING ONE MILLION USERS SINCE ELECTION DAY ACCORDING TO THE COMPANY.
THAT’S A SIGNIFICANT BUMP GIVEN IT HAS A TOTAL OF 15 MILLION USERS.
IN SEPTEMBER – BLUE SKY HAD 9 MILLION USERS.
AND AS OF WEDNESDAY – ITS POST-ELECTION STRIDE CONTINUES –
SITTING AT NUMBER ONE IN SOCIAL NETWORKING APPS IN THE APPLE STORE.
WHILE ITS SEEN AS A COMPETITOR APP TO X –
IT STILL HAS A WAYS TO GO TO CATCH UP TO X’S TRACTION AND BASE OF 600 MILLION MONTHLY USERS.
DESPITE 100 THOUSAND ACCOUNTS DEACTIVATING THE DAY AFTER THE ELECTION –
X HAD MANY SUCCESSES COMING OFF OF THE NIGHT TOO.
THERE WERE 42.3 MILLION VISITS FROM WITHIN THE U.S.
AND 46 MILLION VISITS THE DAY AFTER –
THE MOST TRAFFIC THE SITE HAS SEEN ALL YEAR.
X ALSO SAW MORE POSTS ON ITS SITE THAN EVER BEFORE –
POSTING A “RECORD-HIGH USAGE” WITH 942 MILLION POSTS ON THE PLATFORM ON ELECTION DAY.
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Media Landscape
See how news outlets across the political spectrum are covering this story. Learn moreBias Summary
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