Roy Rogers, a restaurant famous for its burgers, fried chicken and roast beef sandwiches, is making a comeback with a new location in Cherry Hill, New Jersey. The chain hopes its appeal to Western nostalgia will attract more customers drawn to the ongoing popularity of the Western drama series “Yellowstone.”
Roy Rogers Expands in the Northeast
Roy Rogers was founded in 1968 and has long been known for its Wild West-inspired decor. The chain has become a staple in the Mid-Atlantic and Northeastern United States, but it’s been trying to modernize.
With “Yellowstone” drawing massive attention to Western culture, the company hopes to capitalize on the resurgence of cowboy imagery.
Co-President Jim Plamondon shared the news with NJ Advance Media. He said the brand received a “tremendous number of requests” for a new location in the Cherry Hill area.
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‘Yellowstone’ Drives Western Resurgence
The hit series “Yellowstone” has played a significant role in revitalizing interest in Western culture. The show doesn’t directly mention Roy Rogers by name. Still, the co-president of Roy Rogers sees it as an opportunity to ride the wave of Western pop culture.
“Cowboys are cool,” Plamondon told NJ Advance Media.
“Yellowstone” has sparked a renewed interest in cowboy life, and Roy Rogers is ready to embrace the buzz. Just as movies and TV shows have historically influenced consumer behavior, the brand hopes to see the same effect with its new stores.
Cultural Influence on Consumer Habits
Shows and movies often influence consumer habits. In 2017, a managing editor at Yahoo Finance reported that sales of Eggo waffles spiked 14%. The spike came after the popular Netflix series “Stranger Things” featured the breakfast food.
More recently, the Apple TV+ show “Ted Lasso” helped popularize biscuits after a scene where the main character tries to win over a soccer team owner with his famous biscuit recipe.
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A 2023 report from BENlabs found that 63% of consumers felt positive emotions when they saw brands featured on TV shows. Roy Rogers hopes to tap into this same trend by riding the cultural wave created by “Yellowstone.”
While the show doesn’t specifically mention Roy Rogers, the show’s success is proof that Western culture is still of interest to modern audiences.
[KENNEDY FELTON]
AFTER A COVID DOWNTURN… WESTERN RESTAURANT CHAIN ROY ROGERS IS HOPING TO RIDE BACK INTO THE SPOTLIGHT!
WITH A NEW LOCATION COMING TO CHERRY HILL, NEW JERSEY – THE BRAND IS BETTING ON MODERN UPGRADES AND THE NEO-WESTERN DRAMA “YELLOWSTONE” CRAZE TO DRAW IN BOTH OLD – AND NEW – CUSTOMERS.
“Say howdy to… come out to Roy Rogers.”
THE ROY ROGERS FAST-FOOD CHAIN HAS BEEN SERVING UP BURGERS… FRIED CHICKEN… AND ROAST BEEF SANDWICHES SINCE 19-68.
WHILE THE BRAND PAYS HOMAGE TO THE WILD WEST WITH ITS RUSTIC DECOR… ROY ROGERS IS ALSO MODERNIZING TO STAY RELEVANT AT ITS LOCATIONS – WHICH ARE MOSTLY IN THE MID-ATLANTIC AND NORTHEASTERN STATES.
THE CHAIN IS NAMED AFTER ROY ROGERS – A FAMOUS SINGER AND ACTOR KNOWN AS “KING OF THE COWBOYS.” IN THE 19-40S AND 50S…
EVEN WITH ICONIC ROOTS… THE BRAND STRUGGLED IN THE LATE 90S… DROPPING FROM MORE THAN 600 LOCATIONS TO JUST 50 TODAY.
BUT THE CHAIN IS MAKING A SLOW BUT STEADY COMEBACK.
A NOVEMBER PRESS RELEASE ANNOUNCED THE NEW LOCATION OPENING IN NEW JERSEY. THE CHAIN’S CO-PRESIDENT SAID “We’ve received an overwhelming number of requests from loyal Roy Rogers fans for a location in this area, and we’re delighted to make it a reality.”
AND ALONG WITH UPGRADES LIKE A NEW STORE DESIGN AND ENHANCING MENU ITEMS… THE CHAIN IS ALSO LEANING INTO THE POPULARITY OF ONE MODERN-DAY SHOW.
“THERE’S A WAR GOING ON IN THIS VALLEY.”
YELLOWSTONE. THE HIT SERIES HAS HELPED GIVE COWBOYS A CULTURAL RESURGENCE – AND ROY ROGERS IS EMBRACING THE BUZZ.
CO-PRESIDENT JIM PLAMONDON TOLD N-J ADVANCE MEDIA THE POPULAR SERIES HAS HELPED KEEP COWBOYS COOL.
SHOWS AND MOVIES CAN OFTEN INFLUENCE CONSUMER HABITS. IN 20-17… managing editor of Yahoo Finance FOUND EGGO WAFFLE SALES JUMPED 14-PERCENT.WHY? ALL BECAUSE NETFLIX’S STRANGER THINGS FEATURED THE BREAKFAST ITEM AS A FAVORITE OF ONE OF ITS CHARACTERS.AND MORE RECENTLY… APPLE T-V PLUS SITCOM “TED LASSO” POPULARIZED BISCUITS… AFTER THE SMALL-TIME COLLEGE FOOTBALL COACH HIRED TO COACH A PRO SOCCER TEAM TRIES TO WIN OVER THE TEAM’S OWNER BY MAKING HIS FAMOUS BISCUIT RECIPE.
BEN LABS – AN A-I COMPANY FOR BRANDS AND CREATORS – RELEASED A “STATE OF PRODUCT PLACEMENT” REPORT IN 20-23. THEY FOUND 63-PERCENT OF CONSUMERS FEEL POSITIVE EMOTIONS WHEN THEY SEE BRANDS OR PRODUCTS FEATURED IN T-V SHOWS.
WHILE YELLOWSTONE DOESN’T DIRECTLY MENTION ROY ROGERS BY NAME… THE SHOW’S SUCCESS PROVES WESTERN CULTURE IS STILL OF INTEREST.
AND ROY ROGERS HOPES TO RIDE THAT WAVE STRAIGHT INTO THE HEARTS OF CONSUMERS.
WITH SAN IM KF… APP PUSH
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