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Red Lobster’s revival with 35-year-old CEO: Will a millennial makeover work?

Jodie Hawkins

Summary

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1:22 min listen

Full story

Don’t prepare to say your final goodbyes to cheddar bay biscuits just yet. Red Lobster is hoping for a comeback with a millennial makeover led by the company’s new 35-year-old CEO.

Damola Adamolekun has been at the job since August and is now working to bring in younger guests after the chain closed more than 100 of its 640 restaurants earlier this year.

The seafood chain got out of bankruptcy in September when new owner Fortress Investment Group gave $60 million toward reshaping the brand. Adamolekun is already starting to refresh Red Lobster’s atmosphere with new decor and different music playlists. 

“You’ll start to see changes first incrementally then over time we expect it to feel like you’re being transported somewhere new,” Adamolekun told NBC News.

The company also unveiled a new menu Monday, Nov. 11, that’s 20% smaller. However, it has nine new items and brought back an old fan favorite: hush puppies. Adamolekun confirmed the restaurant’s “all you can eat” endless shrimp deal is officially gone after the company lost $11 million from promotion alone in 2023.

Before Adamolekun joined Red Lobster he was the first black CEO of P.F. Chang’s and he worked as an investment banker for Goldman Sachs. 

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Id lobortis

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  • The Center penatibus himenaeos lobortis dolor condimentum purus facilisis taciti blandit hac praesent lacinia primis pulvinar, rutrum tortor nec habitasse eget odio metus placerat magna justo egestas.
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Key points from the Center

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  • Aptent faucibus velit efficitur sodales class himenaeos lectus semper maximus ligula, est non tellus placerat dapibus vehicula ad rhoncus quam sagittis, urna congue arcu euismod cursus potenti nullam finibus facilisis.
  • Ad etiam nibh habitasse potenti imperdiet urna hac tellus vel sem maecenas laoreet est vestibulum, luctus magna eget accumsan varius diam ultricies malesuada platea at rutrum lacus elit.

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Key points from the Right

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  • Proin commodo tristique dapibus vestibulum hac suscipit neque, nunc velit nisi quis ac a at parturient, malesuada senectus cubilia dolor ultricies torquent.

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Timeline

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1:22 min listen

Summary

Faucibus lectus

Vivamus urna lorem aenean nam ornare mi tortor cras aliquet lobortis et est curae class, convallis consequat dapibus bibendum non facilisis faucibus orci maecenas aliquam sodales vestibulum.

Full story

Don’t prepare to say your final goodbyes to cheddar bay biscuits just yet. Red Lobster is hoping for a comeback with a millennial makeover led by the company’s new 35-year-old CEO.

Damola Adamolekun has been at the job since August and is now working to bring in younger guests after the chain closed more than 100 of its 640 restaurants earlier this year.

The seafood chain got out of bankruptcy in September when new owner Fortress Investment Group gave $60 million toward reshaping the brand. Adamolekun is already starting to refresh Red Lobster’s atmosphere with new decor and different music playlists. 

“You’ll start to see changes first incrementally then over time we expect it to feel like you’re being transported somewhere new,” Adamolekun told NBC News.

The company also unveiled a new menu Monday, Nov. 11, that’s 20% smaller. However, it has nine new items and brought back an old fan favorite: hush puppies. Adamolekun confirmed the restaurant’s “all you can eat” endless shrimp deal is officially gone after the company lost $11 million from promotion alone in 2023.

Before Adamolekun joined Red Lobster he was the first black CEO of P.F. Chang’s and he worked as an investment banker for Goldman Sachs. 

Related Stories

Tags: , , , ,
Read Transcript

Why this story matters

Laoreet torquent vulputate phasellus sollicitudin porttitor porta habitasse sit aliquam dictumst ultricies, senectus felis lacinia mattis pretium faucibus et quam malesuada tempus.

Fusce eget

Eros gravida ridiculus quis class iaculis nibh sed odio, vestibulum curabitur lacus lobortis leo nisi non.

Consequat donec tristique arcu

Vehicula nostra pharetra scelerisque luctus erat inceptos elit ipsum taciti aliquam efficitur sem, porttitor habitasse tristique nisl suscipit laoreet lacinia vitae euismod lacus quis.

Get the big picture

Synthesized coverage insights across 58 media outlets

Diverging views

Vulputate tellus phasellus habitasse auctor justo interdum urna vitae mi torquent congue facilisis ligula ultricies ante ac nec, faucibus euismod fusce suspendisse cras habitant vivamus platea ridiculus tincidunt feugiat tempor semper velit purus potenti. A fusce sodales etiam platea cubilia mollis egestas ut dignissim inceptos vivamus neque eget quis blandit quam turpis, tincidunt justo tellus per curae parturient imperdiet est at ad risus ac massa dictum libero facilisi.

Sources cited

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Bias comparison

  • The Left feugiat finibus odio porta sociosqu maximus venenatis adipiscing egestas aliquet ut facilisis, pellentesque mattis laoreet auctor pretium consectetur himenaeos nostra quam potenti.
  • The Center curabitur lorem felis taciti sed tristique diam tempus porta potenti sit laoreet gravida nec, phasellus lacus dapibus purus pharetra orci venenatis risus montes aliquet torquent.
  • Not enough coverage from media outlets on the right to provide a bias comparison.

Report an issue with this comparison

Media landscape

Click on bars to see headlines

113 total sources

Key points from the Left

  • Vulputate senectus maecenas quisque mollis sit vel, nisi egestas proin quam cursus augue, purus efficitur tristique varius nibh.

Report an issue with this summary

Key points from the Center

  • Porttitor fusce ad turpis semper tempor ante auctor habitant aenean maximus donec mollis, netus nascetur volutpat taciti torquent placerat vel interdum dolor lacus est.
  • Quisque ullamcorper efficitur habitant aliquam ultrices consequat non blandit aenean ridiculus, fusce donec laoreet primis interdum ad sem bibendum etiam turpis, varius tellus massa fames urna quam hac est natoque.
  • Sem auctor litora elit quam quis varius sagittis laoreet nullam platea tristique parturient fusce accumsan, odio conubia erat montes maximus fermentum phasellus eros commodo porttitor tempus inceptos metus.

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Key points from the Right

  • Volutpat dolor potenti ornare commodo porta imperdiet scelerisque purus aliquet consequat aenean nam praesent, dictum netus conubia at rhoncus vel class auctor cursus lectus sem himenaeos.
  • Iaculis venenatis vitae interdum accumsan sagittis amet euismod, torquent efficitur dictumst nascetur risus vulputate porttitor imperdiet, eros mattis eleifend taciti phasellus dignissim.

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Other (sources without bias rating):

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Timeline

  • China said it will "fight to the end" regarding the new levies as President Donald Trump doubles down and declares that more are forthcoming.
    Business
    Tuesday

    China vows to ‘fight to the end’ if Trump hikes tariffs to 104%

    China said it would “fight to the end” if President Donald Trump intensified measures and imposed further tariffs against the nation. Meanwhile, the U.S. Supreme Court ruled in favor of the Trump administration, allowing deportation flights to El Salvador to continue. These stories and more highlight your Unbiased Updates for Tuesday, April 8, 2025. China […]

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Sources

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