- QVC has launched a 24/7 TikTok livestream, blending its traditional live shopping model with TikTok’s viral scroll-to-shop culture. This move comes as QVC faces declining TV viewership, with its channels now reaching less than half the households they once did.
- The QVC TikTok livestream merges real-time product demos with flash sales and social engagement, aiming to attract a younger, tech-savvy audience.
- Since joining TikTok Shop in August 2024, QVC collaborated with over 74,000 creators. They have used giveaways and exclusive discounts to boost viewer interaction.
Full Story
QVC is going all in on TikTok. The shopping network just launched a 24/7 QVC TikTok livestream, blending its legacy live shopping model with today’s viral scroll-to-shop culture.
The move comes as QVC faces declining TV viewership and internal restructuring. Its parent company recently revealed that traditional TV channels for QVC and HSN now reach fewer than half the households they once did.
According to a February earnings call reported by CNBC, QVC and HSN’s channels reached 44% and 47% fewer homes, respectively. In March, QVC Group laid off 900 employees.
From flipping channels to swiping streams
The QVC TikTok livestream isn’t just a shift in platform — it’s a full-on reinvention. For months, TikTok users have compared TikTok Shop to QVC, often praising its convenience while poking fun at its constant product pitches.
Now, QVC is embracing the comparison. With the launch of its nonstop TikTok livestream, the company is betting that its classic format — hosts, live deals, and real-time viewer interaction — still works, just with a Gen Z twist.
What is TikTok Shop?
TikTok Shop is the platform’s built-in shopping feature. It allows creators and brands to sell products, from accessories to kitchen gadgets, without users ever leaving the app.
The QVC TikTok livestream takes that a step further by merging real-time product demos with flash sales and social engagement. It’s part livestream, part marketplace, and all about turning scrolls into sales.
74,000 creators and counting
QVC isn’t doing this alone. The company is bringing both its longtime hosts and new TikTok creators into its livestream content.
Since launching on TikTok Shop in August 2024, QVC says over 74,000 creators have featured its products in videos and livestreams. To boost viewer interaction, QVC is also using flash sales, giveaways, and exclusive TikTok-only discounts.
The QVC TikTok livestream comes at a tense time for the app. QVC launched the livestream just days before TikTok’s second federal deadline to sell its U.S. operations or face a potential ban.
However, President Donald Trump signed an executive order Friday granting TikTok a 75-day extension to complete a sale.
Despite the uncertainty, QVC is moving forward.
In a press release, QVC Group President and CEO David Rawlinson II said,
“We are uniquely suited to bring our large-scale, high-volume, live social shopping experience to TikTok, an extremely popular platform with over 170 million users.”
Big money, bigger bet
Capital One Shopping estimates Americans spend about $32 million per day on TikTok Shop. That number is expected to grow by 20% by 2027.
So whether you’re a longtime QVC fan or just a curious scroller, the QVC TikTok livestream marks a major play — one that could reshape the future of live shopping.