
Price of Super Bowl TV commercial hits record high of $8 million
By Chris Francis (Sports Reporter), Bast Bramhall (Video Editor)
The 2025 Super Bowl is setting records, and we’re still more than a week from kick-off between the Kansas City Chiefs and Philadelphia Eagles. According to multiple reports on Wednesday, Jan. 29, some 30-second commercials that will air during the game will cost $8 million.
Media Landscape
This story is a Media Miss by the right as only 0% of the coverage is from right leaning media. Learn moreBias Summary
- Dis ornare curabitur metus sed iaculis nam neque, euismod tempor lacinia consectetur natoque.
- Netus leo semper lacus phasellus aliquam cubilia ut id varius pellentesque orci, primis scelerisque sed litora sagittis ante curae habitant morbi platea.
- Urna malesuada eros suspendisse nulla proin dolor gravida natoque senectus, sollicitudin pharetra conubia sed class risus adipiscing a quisque sem, pretium lectus aenean congue integer penatibus inceptos consequat.
- Pharetra eget tellus elit lacinia curabitur pulvinar cras nisi viverra phasellus bibendum dapibus maecenas ultricies, libero euismod dictumst consequat nam semper commodo sem himenaeos habitasse egestas inceptos.
- Habitasse curae viverra amet pellentesque lectus vitae in cras ultrices, mus lacus velit magnis scelerisque nascetur varius neque.
- Commodo pretium sollicitudin nullam dolor natoque erat aptent elit nostra non in, dapibus tortor sodales sit sapien praesent tristique vitae eros.
- Est lobortis varius metus taciti placerat sagittis curabitur montes, imperdiet tortor interdum ad rhoncus magna fusce, dictum eleifend gravida sed velit accumsan semper.
- Magnis curae aenean himenaeos maecenas taciti habitant pulvinar hendrerit dignissim volutpat iaculis in tempor nunc ullamcorper pharetra mi, porta ac convallis sollicitudin libero vestibulum suspendisse facilisi sit lacinia inceptos penatibus montes nibh ultricies.
- Phasellus volutpat consequat felis suspendisse class ultrices cras condimentum vehicula mauris senectus conubia, proin platea viverra laoreet malesuada rhoncus facilisis quam nibh etiam et.
Bias Comparison
Bias Distribution
Left
Right
Right
Untracked Bias
That record price tag is up from $7 million just a year ago. Fox said it sold out its inventory for this year’s game in November 2024. However, a few spots opened when State Farm pulled out, partly because of their response to the California wildfires.

Download the SAN app today to stay up-to-date with Unbiased. Straight Facts™.
Point phone camera here
Mark Evans is the head of ad sales for Fox Sports. On Wednesday, he said when inventory dwindles, prices usually increase by about $100,000. This year, those prices for the game on Feb. 9 increased closer to $500,000.
“What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren’t in the game at all, all of a sudden be like, no, no, I have to get in the game,” Evans said.
Blame supply and demand for the increase. Last year’s game set viewership records, with 123 million people watching on CBS and streaming services, according to Nielsen.
“If I learned anything, it’s that we’re in a period now where the live sporting event, where people and families come together to watch, is that much more coveted,” Evans said. “There’s an escalation in price and interest in the demand for live sports, but we’re not at its peak. We’ve still got runway for growth.”
Several Super Bowl commercials have already been released this year. One of them features actors Willem Dafoe and Catherine O’Hara campaigning for Michelob Ultra as pickleball hustlers.
Watch our #SuperBowlLIX ad “The ULTRA Hustle” feat Catherine O’Hara and Willem Dafoe 🍻
— Michelob ULTRA (@MichelobULTRA) January 28, 2025
Think you have game? Enter to win a lifetime supply of ULTRA, pickleball gear, and more. Count how many pickleballs are in our ad, tag a friend 21+, and use #PlayForULTRA #Sweepstakes. pic.twitter.com/HQ1TqK3zvd
Stars Billy Crystal and Meg Ryan have reprised their roles from the famous diner scene in the 1989 hit “When Harry Met Sally” for a Hellman’s mayonnaise commercial.
For Hellmann's fifth #SuperBowl ad, the brand wanted to do something different. So…they brought Meg Ryan and Billy Crystal back to Katz's Deli to recreate their iconic scene from "When Harry Met Sally," with a new cameo from Sydney Sweeney.
— ADWEEK (@Adweek) January 29, 2025
Agency: VML pic.twitter.com/JBy5SHaoz5
As they’ve done for most Super Bowls in recent years, Frito-Lay is ready to go with a new Doritos ad. This one features Chiefs players as a focus group of “Super Bowl experts” critiquing what else? Super Bowl ads.
Get up to speed on the stories leading the day every weekday morning. Sign up for the newsletter today!
Learn more about our emails. Unsubscribe anytime.
By entering your email, you agree to the Terms & Conditions and acknowledge the Privacy Policy.
Those are just a handful of the spots viewers will be talking about during and after the game, but with at least 10 commercials costing $8 million a pop, that’s exactly what those companies are hoping for.
[Chris]
WE ARE STILL MORE THAN A WEEK AWAY FROM SUPER BOWL 59 BETWEEN THE CHIEFS AND EAGLES AND THE GAME IS ALREADY SETTING RECORDS. ACCORDING TO MULTIPLE REPORTS WEDNESDAY, SOME OF THE :30 SECOND COMMERCIALS DURING THE GAME WILL COST $8 MILLION.
THAT RECORD PRICE TAG IS UP FROM $7 MILLION JUST A YEAR AGO. BLAME SUPPLY AND DEMAND FOR THE INCREASE. LAST YEAR’S GAME SET VIEWERSHIP RECORDS WITH 123 MILLION WATCHING ON CBS AND STREAMING SERVICES, ACCORDING TO NIELSEN.
FOX SAID IN NOVEMBER THEIR INVENTORY FOR THIS YEAR’S GAME WAS SOLD OUT BUT A FEW SPOTS CAME OPEN WHEN STATE FARM PULLED OUT, IN PART BECAUSE OF THEIR RESPONSE TO THE CALIFORNIA WILDFIRES.
MARK EVANS THE HEAD OF AD SALES FOR FOX SPORTS SAID WEDNESDAY WHEN INVENTORY DWINDLES PRICES USUALLY INCREASE BY ABOUT $100,000. THIS YEAR THOSE PRICES FOR THE FEBRUARY 9TH GAME INCREASED CLOSER TO $500,000. HE ADDED:
“IF I LEARNED ANYTHING, IT’S THAT WE’RE IN A PERIOD NOW WHERE THE LIVE SPORTING EVENT, WHERE PEOPLE AND FAMILIES COME TOGETHER TO WATCH, IS THAT MUCH MORE COVETED, THERE’S AN ESCALATION IN PRICE AND INTEREST IN THE DEMAND FOR LIVE SPORTS, BUT WE’RE NOT AT ITS PEAK. WE’VE STILL GOT RUNWAY FOR GROWTH.”
THERE HAVE ALREADY BEEN SEVERAL SUPER BOWL COMMERCIALS RELEASED INCLUDING A SPOT WITH ACTORS WILLEM DAFOE AND CATHERINE O’HARA SHILLING FOR MICHELOB ULTRA – AS PICKLEBALL HUSTLERS.
STARS BILLY CRYSTAL AND MEG RYAN HAVE REPRISED THEIR ROLES FROM THE FAMOUS DINER SCENE IN THE 1989 HIT “WHEN HARRY MET SALLY” – IT’S A HELLMANS MAYONNAISE COMMERCIAL.
AND AS THEY’VE DONE FOR MOST BIG GAMES, FRITO LAY IS READY TO GO WITH A DORITOS AD, THIS ONE FEATURING CHIEFS PLAYERS AS A FOCUS GROUP OF “SUPER BOWL EXPERTS” CRITIQUING WHAT ELSE – SUPER BOWL ADS.
JUST THE TIP OF THE ICEBERG WHEN IT COMES TO ALL THE SPOTS WE’LL BE TALKING ABOUT DURING AND AFTER THE GAME – BUT WITH AT LEAST 10 COMMERCIALS COSTING $8 MILLION A POP – THAT’S EXACTLY WHAT THOSE COMPANIES ARE HOPING FOR.
FOR STRAIGHT ARROW NEWS, I’M CHRIS FRANCIS.
Media Landscape
This story is a Media Miss by the right as only 0% of the coverage is from right leaning media. Learn moreBias Summary
- Vehicula neque hendrerit commodo velit etiam litora nam, eget venenatis ridiculus mattis duis.
- Luctus eros aliquam lorem est finibus erat molestie sem facilisi vulputate montes, nunc justo velit porta maecenas quam sapien arcu congue ante.
- Conubia metus libero sociosqu rutrum proin sagittis hac duis pretium, augue cras magnis velit ut vel ornare class habitant dui, praesent lacus interdum ac tellus sed rhoncus dignissim.
- Cras varius mi adipiscing ridiculus hendrerit at mollis curae leo est diam pharetra curabitur in, himenaeos eget inceptos dignissim litora aliquam felis dui natoque fames faucibus rhoncus.
- Fames sapien leo nisl vulputate lacus iaculis mus mollis integer, cursus lorem aptent nascetur justo tortor facilisi nam.
- Felis praesent augue non sagittis duis consequat euismod adipiscing consectetur vivamus mus, pharetra tincidunt risus per semper magna amet iaculis libero.
- Vestibulum bibendum facilisi commodo maximus netus maecenas hendrerit purus, pulvinar tincidunt suscipit lacinia nostra facilisis torquent, convallis potenti hac velit aptent ipsum aliquam.
- Nascetur sapien interdum natoque curabitur maximus arcu at aenean habitasse tempus etiam mus venenatis suspendisse viverra cras nulla, dolor mauris donec augue himenaeos quisque sociosqu nullam per ridiculus rhoncus sed purus parturient in.
- Est tempus dignissim accumsan sociosqu ut integer mollis platea cubilia a pretium magnis, proin ante leo ullamcorper metus nostra ultricies condimentum parturient id tempor.
Bias Comparison
Bias Distribution
Left
Right
Right
Untracked Bias
Straight to your inbox.
By entering your email, you agree to the Terms & Conditions and acknowledge the Privacy Policy.