Price of Super Bowl TV commercial hits record high of $8 million


Summary

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The price for a thirty-second Super Bowl commercial for this years game between the Chiefs and Eagles has hit a record high of $8 million.

Full story

The 2025 Super Bowl is setting records, and we’re still more than a week from kick-off between the Kansas City Chiefs and Philadelphia Eagles. According to multiple reports on Wednesday, Jan. 29, some 30-second commercials that will air during the game will cost $8 million.

That record price tag is up from $7 million just a year ago. Fox said it sold out its inventory for this year’s game in November 2024. However, a few spots opened when State Farm pulled out, partly because of their response to the California wildfires.

Mark Evans is the head of ad sales for Fox Sports. On Wednesday, he said when inventory dwindles, prices usually increase by about $100,000. This year, those prices for the game on Feb. 9 increased closer to $500,000.

“What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren’t in the game at all, all of a sudden be like, no, no, I have to get in the game,” Evans said.

Blame supply and demand for the increase. Last year’s game set viewership records, with 123 million people watching on CBS and streaming services, according to Nielsen.

“If I learned anything, it’s that we’re in a period now where the live sporting event, where people and families come together to watch, is that much more coveted,” Evans said. “There’s an escalation in price and interest in the demand for live sports, but we’re not at its peak. We’ve still got runway for growth.”

Several Super Bowl commercials have already been released this year. One of them features actors Willem Dafoe and Catherine O’Hara campaigning for Michelob Ultra as pickleball hustlers.

Stars Billy Crystal and Meg Ryan have reprised their roles from the famous diner scene in the 1989 hit “When Harry Met Sally” for a Hellman’s mayonnaise commercial.

As they’ve done for most Super Bowls in recent years, Frito-Lay is ready to go with a new Doritos ad. This one features Chiefs players as a focus group of “Super Bowl experts” critiquing what else? Super Bowl ads.

Those are just a handful of the spots viewers will be talking about during and after the game, but with at least 10 commercials costing $8 million a pop, that’s exactly what those companies are hoping for.

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Why this story matters

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Common ground

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Bias comparison

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  • Not enough coverage from media outlets in the center to provide a bias comparison.
  • Not enough coverage from media outlets on the right to provide a bias comparison.

Media landscape

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Key points from the Left

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Key points from the Center

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Key points from the Right

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Timeline

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The price for a thirty-second Super Bowl commercial for this years game between the Chiefs and Eagles has hit a record high of $8 million.

Summary

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Full story

The 2025 Super Bowl is setting records, and we’re still more than a week from kick-off between the Kansas City Chiefs and Philadelphia Eagles. According to multiple reports on Wednesday, Jan. 29, some 30-second commercials that will air during the game will cost $8 million.

That record price tag is up from $7 million just a year ago. Fox said it sold out its inventory for this year’s game in November 2024. However, a few spots opened when State Farm pulled out, partly because of their response to the California wildfires.

Mark Evans is the head of ad sales for Fox Sports. On Wednesday, he said when inventory dwindles, prices usually increase by about $100,000. This year, those prices for the game on Feb. 9 increased closer to $500,000.

“What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren’t in the game at all, all of a sudden be like, no, no, I have to get in the game,” Evans said.

Blame supply and demand for the increase. Last year’s game set viewership records, with 123 million people watching on CBS and streaming services, according to Nielsen.

“If I learned anything, it’s that we’re in a period now where the live sporting event, where people and families come together to watch, is that much more coveted,” Evans said. “There’s an escalation in price and interest in the demand for live sports, but we’re not at its peak. We’ve still got runway for growth.”

Several Super Bowl commercials have already been released this year. One of them features actors Willem Dafoe and Catherine O’Hara campaigning for Michelob Ultra as pickleball hustlers.

Stars Billy Crystal and Meg Ryan have reprised their roles from the famous diner scene in the 1989 hit “When Harry Met Sally” for a Hellman’s mayonnaise commercial.

As they’ve done for most Super Bowls in recent years, Frito-Lay is ready to go with a new Doritos ad. This one features Chiefs players as a focus group of “Super Bowl experts” critiquing what else? Super Bowl ads.

Those are just a handful of the spots viewers will be talking about during and after the game, but with at least 10 commercials costing $8 million a pop, that’s exactly what those companies are hoping for.

Tags: , , , , , , , ,

Why this story matters

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Get the big picture

Synthesized coverage insights across 177 media outlets

Common ground

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Bias comparison

  • The Left parturient auctor per donec ullamcorper a gravida et torquent at nisl velit lobortis amet ac pulvinar, consectetur quisque varius finibus etiam ultrices facilisi cursus urna est eu maecenas inceptos congue.
  • The Center montes feugiat nulla lacinia phasellus nisi sollicitudin nam dignissim quis id sagittis non mi, donec vestibulum quisque mattis dictumst sed pulvinar curabitur ultrices neque senectus.
  • Not enough coverage from media outlets on the right to provide a bias comparison.

Media landscape

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33 total sources

Key points from the Left

  • Quis nunc aliquet semper rutrum ultrices lacus tincidunt, dui urna maecenas viverra ut.
  • Per diam massa volutpat ex consectetur vitae euismod potenti fringilla elit laoreet, aenean magna rutrum aliquam fermentum pulvinar ultricies eleifend tortor congue.
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Key points from the Center

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Key points from the Right

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  • Platea ultricies praesent habitasse leo elementum eleifend cubilia tristique taciti accumsan ultrices libero urna phasellus vestibulum nam sodales, lectus id arcu tellus vivamus dolor bibendum pellentesque primis maecenas dictumst amet felis mollis senectus.
  • Ex accumsan torquent facilisis bibendum nisl vel eu donec mauris tempus turpis penatibus, mi congue netus imperdiet venenatis blandit himenaeos dignissim mollis faucibus habitant.

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