For the first time ever, according to Kellogg’s, a pregnant woman will be featured on a cereal box. Cookbook author and chef Molly Baz will be on a special edition of the brand’s Special K cereal.
“If you know me, you know I am a freak for cereal. Cereal got me through pregnancy in a very real way,” Baz said in a press release.
It’s part of Kellogg’s “special for a reason” campaign, which the company says features “inspiring individuals.”
Baz recently made headlines after a billboard of her promoting a breastfeeding supply company was reportedly pulled out of rotation in New York’s Times Square.
Kellogg’s says as part of its collaboration with Baz, the cereal giant will be donating $25,000 to the United Way’s Women United program. The program works to build “powerful network of women who strengthen our community through an investment of talent, compassion and philanthropy.”