[KARAH RUCKER]

FOR THE MEDIA – ELECTION DAY IS THEIR SUPER BOWL.

NEWS OUTLETS OFTEN PLAN FOR IT MONTHS – EVEN YEARS – IN ADVANCE.

IT’S A CRITICAL NIGHT –

RELAYING RESULTS WITH THE NATION WATCHING.

BUT A NEW POLL FINDS MOST AMERICANS –

DON’T TRUST THE MEDIA TO DO THEIR JOB RIGHT ON THEIR BIGGEST NIGHT OF THE YEAR.

A NEW ASSOCIATED PRESS POLL SHOWS 53 PERCENT OF AMERICANS ARE “EXTREMELY” OR “VERY CONCERNED” THAT NEWS ORGANIZATIONS WILL REPORT MISINFORMATION OR INACCURATE RESULTS DURING THE ELECTION.

30 PERCENT ARE “SOMEWHAT CONCERNED”.

NEARLY HALF OF AMERICANS ALSO BELIEVE NEWS OUTLETS WON’T **VERIFY OR FACT-CHECK INFORMATION BEFORE AIRING IT.

44 PERCENT BELIEVE THE NEWS WILL BE **BIASED IN HOW THEY ANNOUNCE RESULTS ON NOVEMBER FIFTH.

ONLY ONE IN TEN SAY “THEY HAVE A GREAT DEAL OF CONFIDENCE” IN THE MEDIA ON ELECTION NIGHT.

IT’S NOT ONLY THE MEDIA’S ELECTION COVERAGE AMERICANS ARE SKEPTICAL OF.

AS A WHOLE – AMERICANS’ TRUST IN THE NEWS IS AT A HISTORIC LOW.

32% OF AMERICANS SAY THEY HAVE CONFIDENCE IN THE MEDIA.

THE ONLY OTHER TIME IN HISTORY LEVELS WERE SO LOW – 

WAS DURING THE PRESIDENTIAL ELECTION….OF 2016.

WHILE MOST AMERICANS SAY THEY DOUBT THEY’LL HEAR HONEST REPORTING ON ELECTION NIGHT –

INTEREST IN EVEN TUNING IN IS ALSO DOWN.

ACCORDING TO AN NBC POLL – AMERICANS WHO SAY THEY “HAVE A HIGH INTEREST” IN THE 2024 ELECTION IS AT A 20-YEAR LOW.

ONE THIRD OF ADULTS UNDER THE AGE OF 30 ARE FOLLOWING THE PRESIDENTIAL RACE.

WHILE TWO-THIRDS OF OLDER ADULTS SAY THEY ARE.

AT SAN –

WE UNDERSTAND AMERICANS’ “BURN OUT” ON TRADITIONAL MEDIA.

WE TELL THE NEWS A LITTLE DIFFERENTLY.

THERE ARE **KNOWN BIASES IN YOUR TRADITIONAL NETWORKS – FOX LEANS RIGHT. CNN LEANS LEFT. WE DON’T TRY TO HIDE MEDIA BIAS.

WE HIGHLIGHT IT. SO YOU GET A CLEAR PICTURE ON WHAT PERSPECTIVE YOU’RE GETTING DEPENDING ON WHERE YOU SAW A STORY.

THAT’S NOT HOW JOURNALISM WAS MEANT TO BE –

WHERE THE CONSUMER IS LEFT TO FILTER OUT BIAS IN ORDER TO GET TO THE STRAIGHT FACTS OF A STORY.

IT’S OUR MISSION TO MEET A HIGHER STANDARD.

WE ENCOURAGE YOU TO CHECK OUT SOME OF OUR WORK AT SAN.COM OR DOWNLOAD THE STRAIGHT ARROW NEWS APP.