Netflix increases prices, surpasses 300 million subscribers

Jan 22

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Craig Nigrelli Anchor

By Craig Nigrelli (Anchor), Brock Koller (Senior Producer), Kaleb Gillespie (Video Editor )

Netflix announced Tuesday, Jan. 21, that it will raise prices for American customers, including the first price hike for its ad-supported plan. That specific plan will now cost $7.99 per month, up one dollar.

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The price for Netflix’s standard plan without ads will increase for the first time in three years to $17.99 per month, a $2.50 increase.

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In a letter to shareholders, Netflix said the company will occasionally ask its members to “pay a little more” so it can “re-invest to further improve” the streaming service.

“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix. To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).”
— Netflix

The subscription increase came as Netflix announced its biggest quarterly increase in paid subscribers. It gained almost 19 million and ended 2024 with more than 300 million subscribers around the world.

“Our Q4 slate outperformed even our high expectations: ‘Squid Game’ Season 2 is on track to become one of our most watched original series seasons, ‘Carry-On’ joined our all-time Top 10 films list, the Jake Paul vs. Mike Tyson fight became the most-streamed sporting event ever and on Christmas Day we delivered the two most-streamed NFL games in history,” Netflix said.

Tags: Netflix, Streaming, Television

[CRAIG NIGRELLI]

IF YOU ARE A NETFLIX SUBSCRIBER – GET READY TO PAY MORE. NETFLIX ANNOUNCED TUESDAY IT WILL BE RAISING PRICES FOR U.S. CUSTOMERS – INCLUDING THE FIRST PRICE HIKE FOR ITS AD-SUPPORTED PLAN.

THAT PLAN WILL NOW COST 7 DOLLARS AND NINETY NINE CENTS – UP ONE DOLLAR.

MEANTIME THE PRICE FOR NETFLIX’S STANDARD PLAN WITHOUT ADS IS INCREASING FOR THE FIRST TIME IN THREE YEARS. IT WILL NOW COST 17 DOLLARS AND NINETY-NINE CENTS – UP 2 DOLLARS AND 50 CENTS.

IN A STATEMENT NETFLIX SAYS THE COMPANY WILL OCCASIONALLY ASK ITS MEMBERS TO “PAY A LITTLE MORE” SO IT CAN “RE-INVEST TO FURTHER IMPROVE” THE STREAMING SERVICE.

THE NEWS OF THE PRICE HIKE CAME ON THE SAME DAY NETFLIX ANNOUNCED IT HAD ITS BIGGEST QUARTERLY INCREASE IN PAID SUBSCRIBERS – GAINING 18 POINT NINE MILLION – ENDING 2024 WITH MORE THAN 300 MILLION SUBSCRIBERS GLOBALLY.

Netflix increases prices, surpasses 300 million subscribers

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