In a new initiative aimed at raising funds for global conservation efforts, nature now has its own artist page on Spotify. This endeavor from the “Sounds Right” project is backed by the United Nations, with a goal of utilizing music as a tool for protecting and restoring the environment.
The project curates a playlist featuring songs that incorporate sounds from nature such as rainfall, animal calls or gusts of wind. The playlist also includes tracks from artists like David Bowie, Ellie Goulding and V from BTS. Just like any other musician on the audio streaming platform, “NATURE” will receive royalties based on the number of listens generated.
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Half of the royalties that NATURE’s artist page brings in will be allocated to the environmental nonprofit charity EarthPercent. The group will then distribute the funds to various conservation initiatives around the world.
Sounds Right has identified organizations for potential funding which operate in the regions of India, Indo-Burma, Myanmar, Philippines, Atlantic Forest, Tropical Andes, Madagascar, the Indian Ocean Islands and Sundaland. Forbes estimated that this initiative could generate more than $40 million over the next four years.
Over that span, the Sounds Right project hopes to reach more than 600 million individual listeners. Following its launch on April 18, the initiative already garnered more than 2.5 million listeners in its first month of operation alone.
[JACK AYLMER]
THERE’S A NEW UP AND COMING ARTIST ON SPOTIFY.
NO IT’S NOT HER,
OR EVEN HIM.
IT’S NATURE.
IN AN INITIATIVE TO RAISE MONEY FOR GLOBAL CONSERVATION EFFORTS, mother NATURE NOW HAS ITS OWN ARTIST PAGE ON ONE OF THE WORLD’S MOST POPULAR STREAMING platforms.
IT’S ALL PART OF THE SOUNDS RIGHT PROJECT.
BACKED BY THE UNITED NATIONS, THEIR MISSION IS TO USE MUSIC TO PROTECT AND RESTORE THE ENVIRONMENT.
SONGS FEATURING SOUNDS FROM NATURE, LIKE RAINFALL, ANIMAL CALLS OR GUSTS OF WIND, HAVE BEEN SELECTED FOR THE PLAYLIST.
THIS INCLUDES TRACKS FROM ARTISTS LIKE DAVID BOWIE, ELLIE GOLDING, AND V FROM BTS.
JUST LIKE EVERY OTHER MUSICIAN ON SPOTIFY, NATURE WILL RECEIVE ROYALTIES FROM THE LISTENS IT BRINGS IN.
50 PERCENT OF THAT MONEY WILL GO TO AN ENVIRONMENTAL CHARITY, WHICH WILL THEN DISTRIBUTE THE FUNDS TO CONSERVATION INITIATIVES AROUND THE WORLD.
FORBES PREDICTs THIS INITIATIVE COULD GENERATE MORE THAN 40 MILLION DOLLARS OVER THE NEXT FOUR YEARS.
THE SOUNDS RIGHT PROJECT HOPES TO ATTRACT MORE THAN 600 MILLION INDIVIDUAL LISTENERS OVER THAT period.
AFTER THE CAMPAIGN KICKED OFF LAST MONTH, ITs ALREADY AMASSED OVER TWO-AND-A-HALF-MILLION LISTENERS in APRIL ALONE.
JACK AYLMER – STRAIGHT ARROW NEWS
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