Meta is giving creators a chance to turn their content into cash. The company is now offering $5,000 bonuses to select creators who post on Instagram and Facebook over three months.
By sharing content across Meta’s apps, creators can access Facebook’s content monetization program. The Breakthrough program allows users to earn additional income from their posts.
In addition to the bonuses, Meta is offering creators a free trial of Meta Verified. Normally, the verified badge comes with a monthly cost ranging from $15 to $120. This sought-after blue checkmark provides exclusive features that help accounts stand out.
Creators who already have a presence on other platforms can access these bonuses and perks.
An answer to TikTok’s CapCut
Meta’s latest initiative comes amid growing uncertainty surrounding TikTok in the U.S. Instagram head Adam Mosseri announced a new app called “Edits,” set to launch next month.
“Edits” is seen as Meta’s response to CapCut, a popular video editing app owned by TikTok’s parent company, ByteDance. If TikTok fails to reach an agreement with U.S. regulators by the 75-day deadline announced Monday, Jan. 20, CapCut and other related apps could face removal from the U.S. market.
