McDonald’s is introducing a new menu item, the Grandma McFlurry, in an effort to attract customers amid concerns about recent price increases. This limited edition dessert features syrup, vanilla ice cream and candy pieces, reminiscent of treats one might find in a grandmother’s purse.

The release highlights the current cultural impact of grandmothers, nodding to the “grandma-core” trend on social media where users embrace styles and activities typically linked to grandmothers.

“Grandmas have always held a special place in our hearts, and today they’re having a major moment influencing culture — inspiring trends in fashion, decor and now, even food with our newest McFlurry,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s. “The Grandma McFlurry tastes like a trip down memory lane, and we’re excited to give our fans that experience while honoring the grandma-figure in all our lives.”

This initiative comes as the fast-food giant struggles to retain low-income customers opting to eat at home. Reports indicate that McDonald’s will also introduce a $5 value meal to attract those affected by the price increases.

According to Finance Buzz, McDonald’s prices have been rising for years, with the cost of a McDouble increasing by 168% over the past decade. The company hopes these new offerings will bring back lost customers.