After Bud Light and Target faced boycott calls for supporting the LGBTQ+ community, the same has begun to happen to Kohl’s. The department store chain has been criticized for selling a “Baby Sonoma Bodysuit” with a trans-inclusive pride flag on it. Kohl’s also sells t-shirts with rainbow colors on them.

According to Straight Arrow News’ Media Miss tool and Ground.News, most of the news outlets covering this story are right-leaning or right outlets. Only one is on the left. Examples of headlines for this story include “Kohl’s faces Target-style boycott over pride month onesies” on the left, and “‘Another company needing Bud-Lighting’: Kohl’s ripped for infant LGBT merchandise” on the right.

Tweets expressing concern over the clothing items led to #BoycottKohls trending on social media.

“We are sick and tired of #Pride this and #Trans that. They make up much less than 1% of the population. 50% of #Democrats and 99% of #Republicans do not support #wokeness. You stupid companies are alienating 75% of the #American audience,” one person tweeted. Another added “if they hold the line I’m done with them & I’ve been a card carrying customer for 20+ years but this is beyond belief but if they want to continue down the WOKE road & cater to the few losing the many then @Kohls needs to face same as #BudLight & #Target.”

The boycott calls over the LGBTQ+ clothing could be the beginning of a snowball that has serious economic consequences for Kohl’s. Bud Light and Target have already experienced those consequences.

Last week, a report estimated Anheuser-Busch Inbev’s market value had plunged nearly $16 billion since April 1.

Meanwhile, Target lost $10 billion in market capitalization in just 10 days after the backlash.