Jaguar reveals ‘Type 00’ concept car after controversial rebrand

Dec 03, 2024

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Jack Aylmer Anchor

By Jack Aylmer (Anchor), Jodie Hawkins (Senior Producer), Jack Henry (Video Editor)

Jaguar revealed its first electric concept car following a controversial rebrand by the company. The boxy vehicle with sleek lights, a long hood and 23-inch alloy wheels is called Type 00.

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It debuted at Miami Art Week on Monday, Dec. 2, in two colors –– Miami pink and London blue.

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The car won’t actually be produced since concept vehicles are used to gauge customer interest in a design.

Jaguar’s Chief Creative Officer Gerry McGovern said Type 00 is what the company means with its newly branded “Copy Nothing” mantra.

“Type 00 is the first manifestation of the new Jaguar brand,” McGovern said. “This is a taste of things to come.”

The concept car is getting a lot of reaction online with one person on X posting, “Copy nothing, I.E. Upsize a 2008 Chrysler Crossfire and make it a Mary Kay cosmetics sales prize.”

Copy Nothing, i.e. upsize a 2008 Chrysler Crossfire and and make it a Mary Kay Cosmetics sales prize https://t.co/Xb2hV88E3z
— David Burge (@iowahawkblog) December 2, 2024

Another person posted, “Copy nothing? It’s a pink Batmobile.”

Copy nothing? It’s a pink Batmobile. https://t.co/lDno3nIoqQ
— Charles Correll III (@_CharlesCorrell) December 2, 2024

Not everyone dislikes it though. One person on Reddit said, “Haters gonna hate, but it’s truly a work of art.”

The concept car comes after the British manufacturer launched a new look last month with some critics calling the company “woke.” Others questioned why the promotional video didn’t feature any cars.

The rebrand includes a redesign of its pouncing cat logo and a new monogram.

Jaguar is preparing to relaunch as an electric-only automaker in 2026.

Tags: Jaguar, cars, Electric vehicles

[music]

[Jack]

JAGUAR REVEALED ITS FIRST ELECTRIC CONCEPT CAR FOLLOWING A CONTROVERSIAL REBRAND BY THE COMPANY.

THE BOXY VEHICLE WITH SLEEK LIGHTS, A LONG HOOD AND 23 INCH ALLOY WHEELS IS CALLED THE “TYPE ZERO ZERO”.

IT DEBUTED AT ‘MIAMI ART WEEK’ IN TWO COLORS … MIAMI PINK AND LONDON BLUE.

THE CAR WON’T ACTUALLY BE PRODUCED SINCE CONCEPT VEHICLES ARE USED TO GAUGE CUSTOMER INTEREST IN A DESIGN.

JAGUAR’S CHIEF CREATIVE OFFICER JERRY MC-GOVERN SAYS ‘TYPE ZERO ZERO’ IS WHAT THE COMPANY MEANS WITH ITS NEWLY BRANDED “COPY NOTHING” MANTRA.

type 00 is the first manifestation of the new jaguar brand.. By the desire to recapture the essence of jaguar’s original creative conviction. This is a taste of things to come.

‘TYPE ZERO ZERO’ IS GETTING A LOT OF REACTION ONLINE WITH ONE PERSON ON X POSTING … “COPY NOTHING, I.E. UPSIZE A 2008 CHRYSLER CROSSFIRE AND MAKE IT A MARY KAY COSMETICS SALES PRIZE.

ANOTHER PERSON POSTING … “COPY NOTHING? IT’S A PINK BATMOBILE.”

NOT EVERYONE DISLIKES IT THOUGH …

ON REDDIT … ONE PERSON SAYS … “HATERS GONNA HATE, BUT IT’S TRULY A WORK OF ART.”

THE CONCEPT CAR COMES AFTER THE BRITISH MANUFACTURER LAUNCHED A NEW LOOK LAST MONTH WITH SOME CRITICS CALLING THE COMPANY “WOKE.”

[MUSIC]

OTHERS QUESTIONED WHY THE PROMOTIONAL VIDEO DIDN’T FEATURE ANY CARS.

THE REBRAND INCLUDES A REDESIGN OF ITS POUNCING CAT LOGO AND A NEW MONOGRAM.

JAGUAR IS PREPARING TO RELAUNCH AS AN ELECTRIC-ONLY AUTOMAKER IN 20-26.

FOR SAN – I’M JACK AYLMER.

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