SIMONE DEL ROSARIO:
THE BIGGEST FASHION STATEMENT OF THE WEEK DIDN’T HIT THE RUNWAY FOR NEW YORK FASHION WEEK. NO IT’S BOOTS MADE BY BROOKLYN-BASED ART COLLECTIVE MSCHF, WHICH I’LL GET TO SHOWING YOU, STAY TUNED. KNOWN FOR TAKING SHOTS AT CONSUMERISM, WE’VE GOT SOME OF THE WILDEST MSCHF DROPS EVER IN THIS WEEK’S FIVE FOR FRIDAY.
LET’S START WITH SOME FOOTWEAR, BUT NOT *THOSE QUITE YET. MSCHF’S 2021 RELEASE OF ITS “SATAN SHOES” CAUSED QUITE AN UPROAR. THE AIR BUBBLES ON THE CUSTOM NIKE AIR MAX 97S WERE FILLED WITH A MIXTURE OF BLOOD AND INK. 666 PAIRS WERE RELEASED IN COLLAB WITH RAPPER LIL NAS X. TURNS OUT, NIKE WASN’T EVEN IN ON THE BIT AND SUED MSCHF. IN THE END THEY SETTLED AGREEING TO REFUND THE 1-THOUSAND 18-DOLLAR PURCHASE PRICE FOR A RETURN.
THE PET ACCESSORIES MARKET IS EXPECTED TO REACH $42 BILLION BY 2026. SO, WHY NOT CAPITALIZE? THAT’S WHERE MSCHF’S CUSS COLLAR COMES IN. SLAP THIS BAD BOY ON YOUR DOGGO AND EVERY TIME IT BARKS, IT CURSES. (VOX POP – BLEEPED FROM VIDEO) IT’S NOT A TRAINING OR SHOCK COLLAR. BUT IT WILL TEACH YOUR KIDS SWEAR WORDS. NO SURPRISE, IT SOLD OUT IMMEDIATELY.
YOU CAN’T HAVE SATAN SHOES WITHOUT JESUS SHOES. COLLABORATIONS ARE BIG IN THE SNEAKER BIZ, SO MSCHF TOOK ITS SHOT. THESE CAME BEFORE THEIR COUNTERPART. THE ALL WHITE AIR MAX 97S HAD 60 CCS OF WATER FROM THE DIVINE RIVER JORDAN, BLESSED BY A PRIEST. IT DIDN’T GET THE ATTENTION OF THE SATAN SHOES – THAT’S SAYING A MOUTHFUL – BUT IT WAS A LIMITED RUN AND THE $1,425 PRICE TAG WAS A BIT MUCH.
KEY4ALL WAS A GAME FOR THE AGES. MSCHF ONCE SOLD A THOUSAND KEYS TO THE SAME CAR AT 20 BUCKS A POP. NO ONE KNEW THE MAKE OR MODEL, JUST THAT IT WAS DROPPED SOMEWHERE IN NEW YORK CITY. IF YOU BOUGHT A FOB AND FOUND THE CAR, IT WAS YOURS TO DRIVE. THE 2008 PT CRUISER IS NOW COVERED IN GRAFFITI AND HAS TRAVELED THE U-S. MSCHF SAYS IT’LL STAY OUT THERE UNTIL IT’S DESTROYED OR IMPOUNDED.
OK. WE MADE IT TO THE BIG RED BOOTS IN THE ROOM. MSCHF CALLS EM “CARTOON BOOTS FOR A COOL 3-D WORLD.” THEY DROPPED ON THURSDAY FOR $350 BUCKS. AND TO PUSH THE HYPE TRAIN THEY GOT CELEBRITIES WEARING EM ALL AROUND. THEY KIND OF LOOK LIKE BIG RED AIRPODS. AND THEY’RE DEFINITELY SPARKING A LOT OF COMMENTARY.
IT FEELS LIKE MSCHF IS JUST AN ULTRA HYPED, EXPENSIVE VERSION OF SPENCER’S. REMEMBER THAT MALL STORE? OK, MAYBE I’M JUST SHOWING MY AGE. THAT’S FIVE FOR FRIDAY. I’M SIMONE DEL ROSARIO. IT’S JUST BUSINESS.