Elon Musk unveils Twitter logo redesign, with ‘X’ replacing blue bird

Jul 24, 2023

Karah Rucker Anchor

By Karah Rucker (Anchor), Ben Burke (Producer/Editor)

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Elon Musk followed through on his plan to introduce a redesign of Twitter’s logo. Early in the morning on Monday, July 24, a black and white “X” could be seen on the desktop version of the website, the profile picture for Musk’s account and projected at the company’s headquarters.

pic.twitter.com/IwcbqMnQtA
— Elon Musk (@elonmusk) July 23, 2023

Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023

In addition to the logo redesign, the “X.com” web domain now redirects users to Twitter.com. In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.

The Twitter logo redesign is just the latest step towards Musk creating what he has called an “everything app” that combines video chats, messaging, streaming and payments.

PayPal was originally founded as “X.com.”

“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” Twitter CEO Linda Yaccarino tweeted on Sunday, July 23. “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
— Linda Yaccarino (@lindayacc) July 23, 2023

Some experts have predicted the new name and Musk’s logo redesign will confuse much of Twitter’s audience. Matt Rhodes, strategy lead at creative agency House 337, told Reuters any changes to a brand so established in popular culture was a risk.

“Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has,” Rhodes said. “Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage.”

Tags: Elon Musk, Linda Yaccarino, PayPal, Twitter, X

MOVE ASIDE TWITTER AND SAY HELLO TO “X.”
THAT’S WHAT TWITTER CEO ELON MUSK IS NOW CALLING HIS SOCIAL MEDIA PLATFORM.
ON SUNDAY, MUSK PROPOSED THE NEW DIRECTION FOR TWITTER.
ALONG WITH THE NEW NAME —
HE IS REPLACING THE WELL-KNOWN BLUE BIRD LOGO WITH AN X.
THE CHANGE TOOK EFFECT THIS MORNING.
MUSK TWEETED THAT THE IDEA OF CHANGING THE LOGO IS – QUOTE – “TO EMBODY THE IMPERFECTIONS IN US ALL THAT MAKE US UNIQUE.”
THE LETTER X IS NO STRANGER TO MUSK.
HE ALSO OWNS HIS ROCKET COMPANY SPACEX, FOUNDED THE STARTUP X.COM WHICH LED TO PAYPAL, AND HIS TESLA AUTO BRAND HAS A MODEL X.
LAST OCTOBER – MUSK TWEETED THAT BUYING TWITTER WAS QUOTE “AN ACCELERANT TO CREATING ‘X,’ THE EVERYTHING APP.”