- Domino’s is getting in the stuffed crust pizza battle. The company launched its Parmesan Stuffed Crust Pizza this week to try to bring in more customers.
- Pizza Hut, Papa Johns and Little Caesars already their own versions of stuffed crust pizza on the market.
- The cost of the new deal $9.99.
Full Story
Pizza chains like Papa Johns and Pizza Hut have catchy phrases and TV ads for their versions of stuffed crust pizza, but a new company is entering the fray. Domino’s Pizza is now looking to catch up to the competition in the stuffed crust pizza game.
Where is the new crust available?
The chain spent 12 weeks training franchisees and 7,000 stores on how to make parmesan stuffed crust pizza. This week, Domino’s launched it at stores across the country.
What do the other chains have?
The new pizza for Domino’s comes 30 years after competitor Pizza Hut came out with its cheesy stuffed crust pizza. Eventually, Little Caesars followed in 2018, with Papa Johns following suit in 2021.
Domino’s is the top American pizza chain when it comes to sales, according to market analyst Visual Capitalist. Domino’s is followed by Pizza Hut, Little Caesars, Papa Johns and Marco’s.
Why now for Domino’s?
Domino’s Chief Marketing Officer Kate Trumbull told CNBC that millions of its customers had to go in search of stuffed crust pizza elsewhere. She added that when Pizza Hut originally launched its original product Domino’s viewed it as a gimmick that actually slowed service, which upset customers and even workers.
That mindset changed as people stayed home during the COVID-19 pandemic and ordered pizza. As a result, in 2022, Domino’s executives decided to come up with a stuffed crust pizza in what it calls one of the longest development efforts in company history.
How much does it cost?
The company has been working to improve its overall operations, including retraining employees on making the crust, introducing a custom dough spinner at its restaurants. The cost of the parmesan stuffed crust pizza is listed as $9.99.
