[Simone Del Rosario]

Donald Trump has a famously-loyal following. So loyal – he once said:

[Donald Trump]

Where I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn’t lose any voters, ok? It’s, like, incredible.

[Simone Del Rosario]

But that loyalty does have its limits. And that limit is Bud Light.

Not even the most popular conservative figure in a generation can convince his followers to drink America’s former bestselling beer.

The Bud Light ad was a mistake of epic proportions

Trump wrote on Truth Social the Bud Light ad was a mistake of epic proportions –

Talking about the social media spot by transgender TikTok star Dylan Mulvaney that soured many beer drinkers on the brand.

but Anheuser-Busch is not a Woke company

But he goes on to say Anheuser-Busch is not a Woke company. 

Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think?

He lists a slew of reasons why it’s a Great American Brand that perhaps deserves a second chance? What do you think?

Here’s what former Anheuser-Busch executive Anson Frericks thinks.

[Anson Frericks | Former Anheuser-Busch executive]

These are just like literally talking points that they also gave to Dana White, they also gave to Peyton Manning, so they’re obviously giving a lot of money to Donald Trump as well. It looks inauthentic.

[Simone Del Rosario]

And Trump’s followers overwhelmingly are not buying it. Reply after reply shows this is one Trump plea they can’t stand behind.

Of course the post didn’t come out of nowhere. A lobbyist for the company is hosting a fundraiser for Trump next month.

[Anson Frericks | Former Anheuser-Busch executive]

They’ve done a nice job in terms of getting Donald Trump to ask people to give them a second chance, I just think the company can do a better job itself asking for a second chance. And that’s what it just hasn’t done.

[Simone Del Rosario]

Why is everyone else apologizing for Bud Lite, but NOT Bud Lite?

And that seems to be the general consensus. 

It’s been nearly a year since the Mulvaney post. And since the marketing VP said this.

[Anson Frericks | Former Anheuser-Busch executive]

Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach. 

[Simone Del Rosario]

Without apology for that statement, Anheuser-Busch says they’re getting back to humor their customers are accustomed to…in a 60-second Super Bowl spot. 

[Anson Frericks | Former Anheuser-Busch executive]

Bud Light wasn’t built overnight. Budweiser wasn’t built overnight. It takes a number of years. But unfortunately, we see in today’s age, you can lose that trust, you lose those consumers almost overnight, they’re just not going to come back just because you put up one funny commercial or you have one Peyton Manning Superbowl ad.

[Simone Del Rosario]

Frericks says they’d be better off spending the several million dollars to say sorry.