[KARAH RUCKER]

THIS WEEK WE’LL SEE THE FIRST PRESIDENTIAL DEBATE OF THE 2024 ELECTION.

ON STAGE –

WILL BE PRESIDENT BIDEN AND FORMER PRESIDENT TRUMP –

THE TWO CANDIDATES THAT – EARLY ON – THE MAJORITY OF AMERICANS DID NOT WANT.

AND STILL – WITH ABOUT 130 DAYS TO GO UNTIL ELECTION DAY –

THE MAJORITY OF AMERICANS **REMAIN DISSATISFIED WITH THEIR CHOICES.

IN POLLING AS RECENT AS LAST WEEK –

55 PERCENT OF REGISTERED VOTERS IN A PBS POLL SAY THEY AREN’T HAPPY WITH THE TWO MAJOR POLITICAL PARTIES’ 2024 PRESIDENTIAL CANDIDATES.

IN THE LATEST REUTERS POLL  –

20% VOTERS SAY THEY ARE EITHER UNDECIDED, VOTING THIRD PARTY, OR WON’T VOTE AT ALL DUE TO DISSATISFACTION WITH BIDEN AND TRUMP.

THERE’S A GROUP OF VOTERS KNOWN AS “DOUBLE HATERS” –

THIS MEANS THEY WOULD HATE IT IF TRUMP OR BIDEN WINS THE PRESIDENCY.

IN SIX SWING STATES –

THE NUMBER OF “DOUBLE HATERS” IS SIGNIFICANT – NEARLY 1 IN 5 VOTERS.

MEANING HOW THEY VOTE – COULD BE WHAT DECIDES THE ELECTION.

BUT FROM THEIR PERSPECTIVE – IT’S A CHOICE BETWEEN WHAT THEY SEE AS “THE LESSER OF TWO EVILS.”

ONE OF THESE VOTERS TELLING THE WASHINGTON POST –

IT’S REMINISCENT OF THE 2004 SOUTH PARK EPISODE – TAKING JABS AT THE THEN-UNLIKEABLE CANDIDATES DEMOCRAT JOHN F. KERRY AND REPUBLICAN GEORGE W. BUSH.

{SOT}

https://www.youtube.com/watch?v=E7pfsneLSSM

<:33-:47

“I would hope that those students and parents who question my qualities would simply look at my opponent. He is a turd sandwich. You’re a turd sandwich. No sir, if you’ll pardon me, you are the turd sandwich. You’re a turd sandwich! 

<:56-:59>

“Anyway, as i was saying. Wait i forgot what i was saying.”

[KARAH RUCKER]

BOTH BIDEN AND TRUMP CAMPAIGNS – ARE LOOKING TO CAPITALIZE ON THESE NEGATIVE PERCEPTIONS OF THEIR OPPONENT.

MAJOR THEMES IN ADS FROM BOTH CAMPS – BEING ON THE ATTACK.

{SOTS} :26 seconds

<:08-:12>

“Stoking the flames of division and hate, now he’s pouring gasoline.”

https://www.youtube.com/watch?v=-S7fktM8ygc

<1:15-1:18>

Biden and the democrats are the party of violence.”

https://www.youtube.com/watch?v=MOEMX6_A8MM

<:19-:27>

“This election is between a convicted criminal and a president fighting for your family.” 

https://www.youtube.com/watch?v=aTdfpovdeHg

<:00-:03> “a murder on grand rapids southwest side yesterday.” <:54-:57> “he confessed that he committed the crime. Stop biden’s border bloodbath.”

https://www.youtube.com/watch?v=GgtPkQtEb_k

<:24-:26>

“Donald trump doesn’t trust women. I do.”

https://www.youtube.com/watch?v=idhUuebZnkc&t=46s

<:46-:49>

“The whole country is going to hell because of this guy.”

[KARAH RUCKER]

WITH THE TWO CANDIDATES SET TO MEET AGAIN THIS THURSDAY –

IT’S LIKELY GOING TO BE A CONTENTIOUS REUNION –

WITH “DOUBLE HATER” VOTES – AND AN ELECTION – ON THE LINE.

I’M KARAH RUCKER.

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