Apple’s AI upgrade for Siri could be delayed for years

Mar 3

Kennedy Felton Lifestyle Correspondent

By Kennedy Felton (Lifestyle Correspondent), Harry Fogle (Video Editor)

Apple’s new AI-powered Siri update is facing delays, and users may have to wait longer for enhanced features. Despite launching several AI tools, including writing assistants and image generation, the next big Siri update might not arrive until this summer’s WWDC conference.
A new survey shows 73% of users would be fine without Apple Intelligence, while interest in AI-driven interfaces grows among Android users.
Competitors like Google and Amazon have already launched advanced AI assistants, putting pressure on Apple to catch up.

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Apple’s long-awaited AI-powered Siri upgrade is facing delays. The tech giant’s latest artificial intelligence (AI) features were expected to enhance Siri’s capabilities, but users may have to wait longer than anticipated.

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Apple began rolling out Apple Intelligence last October. First announced at the annual Worldwide Developers Conference (WWDC), the update introduced tools like AI-driven writing assistants, Image Playground for text-based image generation, and Genmoji, which creates personalized emoji-style images.

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However, Bloomberg’s Apple expert Mark Gurman reports that the highly anticipated Siri upgrade won’t be available any time soon. While the iPhone 15 Pro and iPhone 16 series, including the 16 Plus, Pro, Pro Max, and E models, feature Apple Intelligence, experts believe this is just the beginning phase.

More advanced Siri features may take years

Apple Intelligence aims to make Siri more conversational and capable of handling complex requests. A demonstration from Apple shows Siri recalling past interactions, a feature that would set it apart from current AI assistants.

However, a more advanced version, comparable to Google’s Gemini Live, remains months — if not years — away. Apple is reportedly prioritizing privacy and stability, which could slow the rollout. According to Gurman, the next major Siri update could debut at this summer’s WWDC.

Consumers may not be excited about Apple Intelligence

While Apple refines its AI strategy, competitors are moving ahead. Google recently unveiled Gemini Live, and Amazon introduced Alexa Plus, a generative AI-powered assistant.

Despite Apple’s AI push, consumer interest appears limited. A SellCell survey cited by Gizmodo found that 73% of Apple Intelligence users would be fine without it for now. Meanwhile, demand for AI-driven interfaces is increasing among Android users.

Will Apple fall behind?

With Google and Amazon advancing their AI capabilities, Apple’s cautious approach may impact its competitiveness. The company’s focus on privacy and security could eventually pay off, but Apple users will have to wait and see how Apple Intelligence evolves.

Tags: AI, Amazon Alexa, apple, Apple Intelligence, Artificial Intelligence, Generative AI, Google

[KENNEDY FELTON]

“SIRI WHAT’S THE NAME OF THE GUY I HAD A MEETING WITH A COUPLE MONTHS AGO AT CAFE GRENEL?” “YOU MET ZAC WINGATE AT CAFE GRENEL”

APPLE IS USUALLY ALL ABOUT INNOVATION… BUT WHEN IT COMES TO A-I POWERED SIRI – BLOOMBERG APPLE EXPERT MARK GURMAN SAYS USERS MAY HAVE TO WAIT A LITTLE LONGER.

APPLE BEGAN ROLLING OUT ITS NEW A-I FEATURES LAST OCTOBER. ANNOUNCED AT THE ANNUAL WORLDWIDE DEVELOPERS CONFERENCE.. THE UPDATE INTRODUCED SEVERAL TOOLS.. INCLUDING A-I POWERED WRITING ASSISTANTS…

IMAGE PLAYGROUND – WHICH ALLOWS USERS TO GENERATE IMAGES BASED ON TEXT DESCRIPTIONS

GENMOJI – PERSONALIZED AI-GENERATED EMOJIS… AND ENHANCED SIRI CAPABILITIES.

WHILE THE IPHONE 15 PRO AND 16 SERIES – INCLUDING THE 16 PLUS, PRO, PRO MAX, AND E MODELS – ARE EQUIPPED WITH ADVANCED A-I CAPABILITIES.. EXPERTS SAY THIS IS JUST THE BEGINNING PHASE.

IN A RECENT ARTICLE.. BLOOMBERG’S GURMAN SAYS THE NEXT BIG SIRI UPDATE COULD BE UNVEILED AT THIS SUMMER’S W-W-D-C CONFERENCE.

A MORE CONVERSATIONAL SIRI – POTENTIALLY COMPARABLE TO GOOGLE’S ‘GEMINI LIVE,’ WHICH WAS JUST PREVIEWED SUNDAY – IS STILL MANY MONTHS AWAY.. IF NOT YEARS. APPLE IS REPORTEDLY PRIORITIZING PRIVACY AND STABILITY.. WHICH COULD BE SLOWING DOWN THE TIMELINE.

“WHAT ARE SOME OUTFIT IDEAS FOR THESE PANTS?” “THESE JEANS HAVE A COOL, RELAXED FIT…”

BUT DO USERS EVEN WANT APPLE INTELLIGENCE? ACCORDING TO GIZMODO.. A NEW SELLCELL SURVEY SHOWS THAT MANY DON’T. THE STUDY FOUND THAT 73 PERCENT OF USERS WOULD BE FINE WITHOUT APPLE INTELLIGENCE FOR NOW. MEANWHILE – INTEREST IN AI-DRIVEN INTERFACES IS GROWING AMONG ANDROID USERS.

AND WHILE APPLE TAKES ITS TIME.. THE COMPETITION ISN’T WAITING. GOOGLE RECENTLY UNVEILED ITS ‘GEMINI LIVE’ AND AMAZON INTRODUCED ‘ALEXA PLUS’ LAST WEEK – A NEW GENERATIVE A-I POWERED ASSISTANT AIMED AT OUTPERFORMING BOTH SIRI AND GOOGLE’S AI.

SO, WITH COMPETITORS PUSHING THE BOUNDARIES OF A-I.. WILL APPLE FALL BEHIND? OR WILL THEIR FOCUS ON PRIVACY AND STABILITY PAY OFF IN THE LONG RUN? FOR NOW – APPLE USERS WILL JUST HAVE TO WAIT AND SEE.