Apple in talks with Google to integrate AI engine into iPhone

Mar 18, 2024

Lauren Taylor Reporter

By Lauren Taylor (Reporter), Jake Maslo (Video Editor)

This report was created with support from enhanced software.

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Apple is reportedly in discussions to integrate Google’s Gemini artificial intelligence engine into the iPhone, according to Bloomberg News. Sources familiar with the matter suggest that negotiations are centered around licensing Gemini for new features slated to arrive on iPhone software later this year.

Details regarding the terms of the agreement and its implementation are currently unknown.

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If the tech giants strike a deal, it could potentially pave the way for Google to expand its AI services to over 2 billion active Apple devices, bolstering its competition against Microsoft-backed OpenAI, the creator of ChatGPT.

While any official announcement is not expected until June, coinciding with Apple’s annual developers’ conference, recent talks have also included OpenAI.

Apple and Google have yet to comment on the Bloomberg report.

Tags: apple, Artificial Intelligence, ChatGPT, Google, Microsoft, OpenAI, Tech

LAUREN TAYLOR

APPLE IS REPORTEDLY IN DISCUSSIONS TO INTEGRATE GOOGLE’S GEMINI ARTIFICIAL INTELLIGENCE ENGINE INTO THE IPHONE – ACCORDING TO BLOOMBERG NEWS.

SOURCES FAMILIAR WITH THE MATTER SUGGEST THAT NEGOTIATIONS ARE CENTERED AROUND LICENSING GEMINI FOR NEW FEATURES SLATED TO ARRIVE ON IPHONE SOFTWARE LATER THIS YEAR.

HOWEVER, DETAILS REGARDING THE TERMS OF THE AGREEMENT OR ITS IMPLEMENTATION REMAIN UNKNOWN.

IF THE TECH GIANTS STRIKE A DEAL – IT COULD POTENTIALLY PAVE THE WAY FOR GOOGLE TO EXPAND ITS AI SERVICES TO OVER 2 BILLION ACTIVE APPLE DEVICES — BOLSTERING ITS COMPETITION AGAINST MICROSOFT-BACKED OPENAIM, THE CREATOR OF CHATGPT..

WHILE ANY OFFICIAL ANNOUNCEMENT IS NOT EXPECTED UNTIL JUNE, COINCIDING WITH APPLE’S ANNUAL DEVELOPERS’ CONFERENCE, RECENT TALKS HAVE ALSO INCLUDED OPENAI. APPLE AND GOOGLE HAVE YET TO COMMENT ON THE BLOOMBERG REPORT.