Amazon is facing a new lawsuit over allegations that it secretly tracked consumers’ locations and sold their data without consent. The complaint, filed Wednesday, Jan. 29, in a San Francisco federal court, claims the tech giant embedded tracking software into mobile apps to collect location data.
According to the complaint, Amazon collected data on daily routines, travel patterns and visits to sensitive locations such as medical offices and religious centers. The plaintiffs claim this happened without users’ knowledge or permission.
Allstate faces similar accusations
Amazon isn’t the only company under scrutiny for data privacy concerns. Allstate is also being sued over allegations it unlawfully collected and sold location data from more than 45 million consumers across the U.S.
The lawsuit claims Allstate embedded tracking software into mobile apps, allowing the company to collect location data totaling trillions of miles without user consent.
Google’s legal battles over data tracking
Consumer privacy lawsuits are not new to the tech industry. Google is also facing legal challenges over data collection practices.
A class-action lawsuit filed in 2020 alleges that Google continued tracking mobile users even after they disabled tracking options. That case is scheduled for a federal jury trial on Aug. 18, 2025.
Additionally, Google agreed to a $5 billion settlement in a separate case. The lawsuit accused the company of secretly tracking users’ internet activity, even when using private browsing mode.
What’s next for Amazon?
The lawsuit against Amazon argues that the company violated California’s laws regarding unauthorized computer access and consumer privacy. The plaintiffs are seeking damages for millions of California residents in what could become a landmark case for data protection.
If successful, this case could set a precedent for how tech companies handle consumer data. Amazon has not yet publicly responded to the allegations.
