Amazon is facing a new lawsuit over allegations that it secretly tracked consumers’ locations and sold their data without consent. The complaint, filed Wednesday, Jan. 29, in a San Francisco federal court, claims the tech giant embedded tracking software into mobile apps to collect location data.
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According to the complaint, Amazon collected data on daily routines, travel patterns and visits to sensitive locations such as medical offices and religious centers. The plaintiffs claim this happened without users’ knowledge or permission.
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Allstate faces similar accusations
Amazon isn’t the only company under scrutiny for data privacy concerns. Allstate is also being sued over allegations it unlawfully collected and sold location data from more than 45 million consumers across the U.S.
The lawsuit claims Allstate embedded tracking software into mobile apps, allowing the company to collect location data totaling trillions of miles without user consent.
Google’s legal battles over data tracking
Consumer privacy lawsuits are not new to the tech industry. Google is also facing legal challenges over data collection practices.
A class-action lawsuit filed in 2020 alleges that Google continued tracking mobile users even after they disabled tracking options. That case is scheduled for a federal jury trial on Aug. 18, 2025.
Additionally, Google agreed to a $5 billion settlement in a separate case. The lawsuit accused the company of secretly tracking users’ internet activity, even when using private browsing mode.
What’s next for Amazon?
The lawsuit against Amazon argues that the company violated California’s laws regarding unauthorized computer access and consumer privacy. The plaintiffs are seeking damages for millions of California residents in what could become a landmark case for data protection.
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If successful, this case could set a precedent for how tech companies handle consumer data. Amazon has not yet publicly responded to the allegations.
[KENEDY FELTON]
Amazon is under fire for allegedly tracking consumers’ locations without their knowledge—and making money off of it. Now, some of those consumers are filing a lawsuit against the tech giant.
The class action lawsuit filed Wednesday in the Northern District of California’s San Francisco Division claims Amazon embedded its advertising software into thousands of mobile apps. This allowed it to collect detailed location data from users and sell it to advertisers.
According to the complaint, Amazon reportedly tracked the daily routines, travel patterns, and sensitive locations like medical offices or religious centers of these consumers.
But Amazon isn’t the only company facing scrutiny over data privacy.
As we reported, Allstate is also being accused of unlawfully collecting and selling location data from more than 45 million consumers across the U.S.
These legal battles highlight growing concerns over consumer privacy and the handling of personal data by major corporations.
Google has also been under legal fire. A class action lawsuit was filed against Google in 2020 alleging the company continued to collect data from users’ mobile devices even after they disabled tracking options. This case is scheduled for a federal jury trial on August 18, 2025.
Meanwhile, the company also agreed to a 5-billion dollar settlement in a lawsuit accusing them of secretly tracking users’ internet activity even when they believed they were browsing privately.
As for Amazon, the lawsuit accuses them of violating California laws against unauthorized computer access. They seek damages on behalf of millions of California residents.
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