THE SOCIAL MEDIA MASSES CALLED…ASKING ADIDAS TO SEVER ITS PARTNERSHIP WITH YE.
ADIDAS ANNOUNCING TODAY IT WILL NO LONGER DO BUSINESS WITH HIM…
ENDING PRODUCTION TO ALL YEEZY PRODUCTS.
IT’S A COSTLY BREAK-UP.
A MOVE THAT WILL COST THE COMPANY NEARLY 250 MILLION DOLLARS IN LOSSES IN THIS NEXT QUARTER ALONE.
HIS DEAL WITH ADIDAS HAD LAUNCHED A MULTI-BILLION-DOLLAR BRAND IN YEEZY.
YE, FORMERLY CALLED KANYE WEST, IS PAYING FOR ANTI-SEMITIC COMMENTS HE MADE ON TWITTER AND INSTAGRAM.
VARIOUS FASHION COMPANIES, VOGUE, HIS TALENT AGENCY, AND NOW ADIDAS HAVE CANCELED THE ARTIST OVER HIS CONTROVERSIAL MOVES AS OF LATE.
OTHERS ARE TAKING NOTICE OF THE WHIRLWIND THAT IS ‘YE WEST.’
IN LOS ANGELES…BANNERS WERE TIED TO A BUSY OVERPASS BRIDGE…
READING ‘KANYE WAS RIGHT ABOUT THE JEWS.’
YE LATER CAME OUT AND SAID SORRY FOR HURTING PEOPLE WITH THE CONFUSION HE CAUSED.
BUT THE APOLOGY WAS FOLLOWED BY JUSTIFICATIONS FOR HIS COMMENTS.
THE SPOTLIGHT HAS FOLLOWED AND LIKELY WILL CONTINUE TO FOLLOW YE AS HE TRIES TO PROPEL HIMSELF AS A POLITICAL FIGURE.