Simone Del Rosario:
Could not be more annoying. These days, some of the nation’s biggest stores, like Walmart, are rethinking the self-checkout strategy. But why keep ’em around at all? Here are 5 reasons self-checkout SHOULD be dumped in this week’s Five For Friday.
First of all, it’s not my job. When these things first hit stores all the way back in 1987, developers said they were solving the number one shopper complaint, long checkout lines. But self checkout lines are formidable in their own right. Of course it takes longer, you’re not a professional cashier and where’s your discount for scanning your own stuff? Self-checkout’s been blamed for slashed cashier jobs, now self-checkout lines are backed up and there aren’t enough cashiers to open another register to get us all outta here.
So you’re thinking. “I’m not a pro, but how hard can this be?” Famous last words. You gotta figure out how scan your shoppers card, get your reusable bags in the right place. And you’re off to the races until you hit that big stack of produce. Is this a shallot or an onion? A roma or Campari tomato? What if the sticker’s missing? Oy vey.
You’ve fought through up to this point. But now you need to unwind. Just try scanning that 6 pack of beer and you know what comes next. {Please wait, Help is on the way. You’re order contains an age restricted item.} Now ya gotta wave down a real human and hope it’s not a Friday at 5:30 when everyone’s trying to get their hooch. This one could be corrected with some AI facial recognition in the future. What could possibly go wrong?
No matter how tech savvy you are, these things can be somewhat unreliable. You know, when you move an item you just scanned too fast OR too slow. {please place item in the bagging area.} And now I’m publicly arguing with a robot saying “I DID.” Then there are those items that aren’t marked properly or the machine just doesn’t feel like working that day. And guess what? I’m back waiting for the great and powerful oz to help me out.
These machines were really all about the bottom line, so it’s not a surprise theft is what’s driving retailers to rethink it all. Hey, we have a whole series on retail shrink! Anyway, a 2016 study found self-checkouts generate a 4% shrink rate all by themselves, more than double the average. Researchers say self-checkouts can be a gateway tempting upstanding folks until they’re petty criminals. There are all kinds of weird scanning tricks people use, but I’m not out here trying to feed your addiction..
And then there’s Amazon Go, where you just walk out with stuff and it figures out how to charge your Prime account like magic. {Go ahead leave. Um. Just walk out. Here I go. Eeeeeh} That’s Five For Friday. I’m Simone Del Rosario. It’s Just business.