- The 2025 Super Bowl made television history with a record 127.7 million viewers. It became the most-watched single-network telecast ever.
- Streaming viewers also clocked a record high 13.6 million.
- The game drew a combined average household rating of 41.7 and a combined household share of 83.
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The Nielsen ratings service made it official Tuesday, Feb. 11. The 2025 Super Bowl made television history with 127.7 million viewers, a record high for the third straight year.
Not only was it the highest-rated Super Bowl ever, but the game between the Philadelphia Eagles and the Kansas City Chiefs was also the highest-rated single network telecast in history, helped in part by Nielsen’s new expanded measuring system.
The game aired on Fox, Fox Deportes and Telemundo. It was also officially streamed on Tubi and select NFL platforms for 3 hours and 34 minutes. The peak average audience hit 137.7 million from 8:00 to 8:15 p.m. EST, which fell in the second quarter as the Eagles began to extend their lead over the Chiefs.
At that point, with the Eagles leading 24-0, the prevailing sentiment was that the game was nearly over, making the massive numbers even more impressive. The game drew a combined average household rating of 41.7 and a combined household share of 83.
Part of the reason for the record audience is that, for the first time, Nielsen measured all households in the contiguous U.S. instead of just the top 44 markets. Streaming viewership is also an ever-growing part of the calculation. Those numbers hit an all-time high of 13.6 million.
Meanwhile, the Super Bowl halftime show broke a record Sunday, Feb. 9, as well. Kendrick Lamar’s performance earned an average of 133.5 million viewers, making it the most-watched halftime show in history.
In total, the year-over-year Super Bowl audience was up 3.2% from the 2024 game between the Kansas City Chiefs and San Francisco 49ers, which went into overtime.
